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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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10 Item(s)
  1. Baby Personal Care - China - October 2013

    • Consumer Report
    • October 2013
    • China

    “Having grown up in times of modern consumerism and popular media, the Post-80s generation mums have a radically different lifestyle. These unique features demand brands and retailers to rethink the strategy of marketing to modern mums. Understanding the way that they blend the ...

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  2. Men's Toiletries - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “Evolving lifestyles, changing social outlooks and cultural inspirations from the developed markets mean Chinese men are increasingly focused on their looks with a higher spending power. Brand premiumisation is one way to capitalise on the male vanity trend in China."

    Wenwen ...

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  3. Women's Body, Hand and Footcare - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “The Chinese body, hand and footcare market is the largest in the world due to population size, although it displays significant untapped potential for growth. With income levels rising across the country, the subsequent emergence of the Chinese middle class is likely to be a ...

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  4. Colour Cosmetics - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “As income increases and basic life quality improves significantly, Chinese women could be expected to spend more on discretionary goods like colour cosmetics. This suggests that there is great opportunity to convert millions of non-users in the lower tier cities and rural ...

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  5. Facial Skincare - China - July 2013

    • Consumer Report
    • July 2013
    • China

    ‘Even though the facial skincare market is mature, there are still gaps that exist between consumers’ needs and the products that are currently available. Diversification therefore offers an opportunity for domestic small brands and new players in the market, who were initially ...

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  6. Men's and Women's Fragrances - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “During the past year, the business environment has become more difficult, with some uncertainties and challenges. While spending is increasing, consumers have become more sophisticated and demanding. There is a rising savvy shopper seeking a unique fragrance that fits with ...

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  7. Soap, Bath and Shower Products - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format ...

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  8. Haircare - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “In the big picture, Chinese consumers are becoming richer. Higher income, lower savings, and broader prosperity have led to more purchasing power. At the same time people are also becoming more demanding. But those brands able to offer the best combination of products tailored ...

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  9. Nappies and Baby Wipes - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex ...

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  10. Women's Hygiene - China - April 2013

    • Consumer Report
    • April 2013
    • China

    “The nature of feminine hygiene products defines it to be a necessity which means it is only a matter of time before the market matures. While market leaders have more power to leverage scale and distribution, for smaller players it is more imperative to cultivate a core user ...

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10 Item(s)