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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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10 Item(s)
  1. Regional Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a ...

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  2. Teen Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “As well as being more connected than previous generations, China’s teenagers also appear to be more self-centred and value those elements in their current lifestyle that benefit themselves, at the expense of more traditional values such as caring for others.”

    – Eileen Ngieng, ...

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  3. Lifestyles of the Over 55s - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the ...

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  4. Marketing to Mums - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following ...

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  5. Leisure Time - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “Due to the slowing consumer economy in China, competition is increasing in many leisure services sectors, and this is forcing leisure service providers to look beyond their immediate consumer bases and develop more business among middle and lower income groups, and in lower ...

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  6. Consumer Attitudes Towards Food Safety - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “Food safety in China is of growing concern, strongly linked to weaknesses in the food chain from farming, processing and preparation to serving. According to the National Consumer Association, about 60% of the 39,082 complaints received about food in 2011 related to food ...

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  7. Consumer Eating Habits - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The rapid and significant changes in the way Chinese consumers buy and eat food are creating new opportunities to develop new and innovative products to suit diversifying lifestyle needs. But Chinese consumers continue to be concerned about food safety, and are increasingly ...

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  8. Marketing to the Middle Classes - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “China’s vast area, different levels of regional development and varied cultures mean that the middle class cannot be regarded as a single segment but represents multiple segments. These multiple markets present opportunities and challenges for companies, especially ...

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  9. Consumer Spending Habits - China - April 2013

    • Consumer Report
    • April 2013
    • China

    China’s consumers’ spending habits are changing as rapidly as the country’s economy is growing. Improved availability of products and services and developments within the retail environment are leading to a shift in consumer lifestyles and spending habits. 

    Developments in the ...

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  10. Healthy Lifestyles - China - January 2013

    • Consumer Report
    • January 2013
    • China

    Incidence of cancer and a variety of chronic diseases, such as cardiovascular and cerebrovascular disease, are on the rise amongst urban Chinese residents. Meanwhile, prevalence of sub-health, generally regarded as a root cause of chronic diseases, is, according to government ...

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10 Item(s)