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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Large Home Appliances - China - October 2019

    “The large home appliance market should cater to the needs of different consumer groups. We expect to see more household appliances targeting small families. Young, single consumers value the ability to control large household appliances from the palm of their hands, while older consumers are more ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2019
    China
  2. Laundry and Fabric Care - China - July 2019

    “After years of development in China, capsules are still niche with further education needed, but more and more manufacturers are making efforts in capsules to stimulate the saturated market. Better performance and multiple functions should be prioritised for capsules for certain, while attractive ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  3. Dishwashing Products - China - March 2019

    “The Chinese dishwashing market is at a mature, steady stage, and has been facing annually easing growth. The market opportunities lie in consumers trading up to premium products after becoming more informed about available offerings. As such, it is not surprising to see a remarkable number of ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    March 2019
    China
  4. Cleaning the House - China - March 2019

    “Brands in the household cleaning market need to move beyond basic cleaning and provide extra health benefits. As consumers are increasingly cleaning the house themselves, the role cleaning can play in improving mental health is widely recognised and presents opportunities for product development ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    March 2019
    China
  5. Home Retailing - China - December 2018

    “Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It will be crucial for ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    December 2018
    China
  6. Household Paper Products - China - October 2018

    “As a well-established category, the future development of the household paper market relies on the expansion of usage occasions and consumers’ willingness to trade up. For example, there’s potential to encourage more uses of kitchen paper in cooking and food preparation by capitalising on the ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    October 2018
    China
  7. Household Appliances - China - August 2018

    “The household appliance market is moderately growing in China, reflecting a steady economic status and a growing housing market. The healthy financial condition allows consumers to build a more relaxed and cosy environment at home, hence improving the quality of life works as the top trigger and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2018
    China
  8. Laundry and Fabric Care - China - July 2018

    “Concentrated laundry liquid has the potential for greater penetration in China, but more education is needed for consumers. This is a saturated market starts and so opportunities lie in catering to niche demands such as specialised fabric care and baby laundry products. Proving safety credentials ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2018
    China
  9. Laundry and Fabric Care - China - July 2017

    “Even though the laundry and fabric care market in China has been saturated with steady demand, brands are investing in new product development to keep consumers engaged and trading up to products with additional functions and concentrated liquid detergents. However, fabric conditioners and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2017
    China
  10. Cleaning the House - China - March 2017

    “Rather than trying to speed up consumers’ cleaning frequencies or creating more cleaning tasks for Chinese consumers, opportunities for market growth exist in niche segments such as hard surface cleaners where the product usage is relatively low due to cross-category competition. A good way to ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    March 2017
    China
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