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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 21 of 58
  1. Breakfast Foods - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “The breakfast market is already undergoing transformation, with the focus shifting away from merely taste-driven offerings and business opportunities lie in meeting the demand for healthy, convenient and safe breakfasts. More nutritionally balanced breakfasts which are also ...

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  2. Consumer Attitudes Towards Food Safety - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “Food safety in China is of growing concern, strongly linked to weaknesses in the food chain from farming, processing and preparation to serving. According to the National Consumer Association, about 60% of the 39,082 complaints received about food in 2011 related to food ...

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  3. Laundry Detergents and Fabric Conditioners - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “Value growth in the laundry care market in China is clearly beginning to slow down, and competition is mounting. Already we are seeing a reaction to this among leading companies that are looking at increasingly innovative ways to make their products and brands more interesting ...

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  4. Processed Packaged Meat and Fish - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “China's growing middle class and resulting busier lifestyles should provide catalysts for growth in the PPM market. An emphasis on how PPM can offer convenience to consumers in China, while delivering on quality, safety, flavour and taste, should help to broaden the reach of ...

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  5. Baby Food - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The lucrative opportunities within the baby formula segment are attracting the attention of both international brands and domestic companies. As the competition intensifies, manufacturers should look for opportunities to meet consumers’ potential future needs to give them an ...

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  6. Chocolate Confectionery - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The China chocolate market has been growing steadily over the past five years and is expected to continue developing at such a rate in future as Chinese consumers gradually embrace the concept of real chocolate owing to rising incomes and greater exposure to the western ...

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  7. Prepared Meals - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The continued rises in average incomes, increasing numbers of middle-class consumers and changing lifestyles, such as busier working lives, have made prepared meals increasingly popular. However, the category faces fierce competition from the diverse range of foods available ...

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  8. Facial Skincare - China - July 2013

    • Consumer Report
    • July 2013
    • China

    ‘Even though the facial skincare market is mature, there are still gaps that exist between consumers’ needs and the products that are currently available. Diversification therefore offers an opportunity for domestic small brands and new players in the market, who were initially ...

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  9. Sports and Energy Drinks - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “Sports and energy drinks, with their functional benefits and healthy image by association with vitamins, are gaining importance and popularity in the market. However, remain significantly smaller categories by comparison to other soft drink markets, and currently face critical ...

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  10. Consumer Eating Habits - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “The rapid and significant changes in the way Chinese consumers buy and eat food are creating new opportunities to develop new and innovative products to suit diversifying lifestyle needs. But Chinese consumers continue to be concerned about food safety, and are increasingly ...

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No. of reports 21 of 58