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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Living in Lower Tier Cities - China - July 2019

    “Gaps between tier one and lower tier cities are narrowing both in educational and economic respects. Consumers in lower tier cities show a strong willingness to pursue the latest trends, driven by the fast spread of information, but have less products and services available to them compared to ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  2. Sports and Energy Drinks - China - July 2019

    “Continuously growing awareness and participation of sports and fitness drive the robust growth of sports and energy drinks, but as more drinks include functionality claims related to health, sports and energy drinks need to reinforce their strength on positioning and convenience to compete ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  3. Convenience Stores - China - July 2019

    “The convenience store sector has maintained vibrant double-digit growth, even at a challenging time for brick-and-mortar retail, thanks to consumers’ continuous pursuit of time efficiency, availability, and instant fulfilment. Ready meals and freshly made beverages in c-stores are winning over ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  4. Chocolate Confectionery - China - July 2019

    “The Chinese chocolate market is benefiting from e-commerce but still requires more innovation. The rising price per retail unit has contributed to retail sales value growth, and reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  5. Laundry and Fabric Care - China - July 2019

    “After years of development in China, capsules are still niche with further education needed, but more and more manufacturers are making efforts in capsules to stimulate the saturated market. Better performance and multiple functions should be prioritised for capsules for certain, while attractive ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  6. Premium Hotels - China - July 2019

    “The premium hotel segment has seen steady growth over the past five years. The segment outlook is positive and it is estimated to grow at a CAGR of 6.0% between 2019-24. Premium hotels are harnessing unique designs, smart rooms and wellness to differentiate. Premium brands may also differentiate ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  7. Ready Meals - China - July 2019

    “Consumers evaluate the healthiness of ready meals based more on intrinsic factors, such as nutrition and ingredients; they also pay attention to labels. Upgrading products leveraging these elements is a current trend. Meanwhile, consumers are also paying attention to short shelf life, so chilled ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2019
    China
  8. Digital Media Consumption (News, eBooks and Video) - China - June 2019

    “The popularization of smartphones enables consumers to enjoy online activities anytime, anywhere. With online videos, online news and e-books universally popular in China, the next step for the media industry will be encouraging consumers to pay for digital content and increasing penetration ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2019
    China
  9. Bakery Houses - China - June 2019

    “The bakery house market has registered double-digit growth in recent years, mostly driven by strong willingness for consumption upgrade. Today’s bakery houses are no longer just food providers, but are assuming a greater role in consumers’ social lives. On the one hand, there is potential for ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2019
    China
  10. Breakfast Foods - China - June 2019

    “With the fusion of retail and foodservice, the at-home breakfast and out-of-home breakfast markets are blurring and both are experiencing upgrade on all fronts (eg supply chain, food safety). Looking ahead, the future breakfast market will be further fragmented as more players are entering; the ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2019
    China
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