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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 31 of 58
  1. Men's and Women's Fragrances - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “During the past year, the business environment has become more difficult, with some uncertainties and challenges. While spending is increasing, consumers have become more sophisticated and demanding. There is a rising savvy shopper seeking a unique fragrance that fits with ...

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  2. Festive Foods - China - July 2013

    • Consumer Report
    • July 2013
    • China

    “Thanks to the strong connection between traditional festive food and Chinese festivals, traditional festive food remains popular. Western-style festive food, however, is gaining the momentum in this market, with chocolate as the most popular festive food, showing strong ...

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  3. Soap, Bath and Shower Products - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format ...

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  4. Haircare - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “In the big picture, Chinese consumers are becoming richer. Higher income, lower savings, and broader prosperity have led to more purchasing power. At the same time people are also becoming more demanding. But those brands able to offer the best combination of products tailored ...

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  5. Nappies and Baby Wipes - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex ...

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  6. Digital Trends - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “The high level of smartphone penetration and social network usage in China suggests that there is a lot of potential in technology products that are sold with integrated content services built in.”

    – David Zhang, Research Analyst

    This report examines trends in consumer ...

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  7. Vitamins and Supplements - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “The Chinese vitamins, minerals and dietary supplements market has grown solidly in the last five years. The market is being driven mainly by increased demand and diversification in retail channels. Market demand continues to rise on the back of increased awareness of health ...

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  8. Milk and Flavoured Milk - China - June 2013

    • Consumer Report
    • June 2013
    • China

    "China’s milk market is attracting more international players. With increasing competition, manufacturers should look at opportunities beyond traditional demographic-specific targeting, to educate consumers about which milk is right for them and drive consumption out-of-home to ...

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  9. Marketing to the Middle Classes - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “China’s vast area, different levels of regional development and varied cultures mean that the middle class cannot be regarded as a single segment but represents multiple segments. These multiple markets present opportunities and challenges for companies, especially ...

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  10. Supermarkets and Hypermarkets - China - June 2013

    • Consumer Report
    • June 2013
    • China

    “In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.”

    – Matthew Crabbe, Director of ...

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No. of reports 31 of 58