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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 58
  1. Regional Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “Companies that want to thrive in China should aim to develop a matrix of China that looks at the local economy development, population and traditional culture simultaneously, and acknowledges that the differences are explained by these three factors together. That said, a ...

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  2. Full Service Restaurants - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “The full service restaurant market in China has seen a decline in the rate of growth in recent years, impacted by the slackened economic growth. However, the ever-increasing consumer spending power still implies growth opportunities for restaurants which are able to cater to ...

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  3. Teen Lifestyles - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “As well as being more connected than previous generations, China’s teenagers also appear to be more self-centred and value those elements in their current lifestyle that benefit themselves, at the expense of more traditional values such as caring for others.”

    – Eileen Ngieng, ...

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  4. Household Hard Surface Cleaning and Care Products - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “With the population and economy growing, use of household cleaning products is also expected to expand. To take advantage of this, both domestic and foreign manufacturers are racing to build plants in China to establish their strategic footholds.”

    – Lui Meng Chow – Research ...

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  5. Lifestyles of the Over 55s - China - December 2013

    • Consumer Report
    • December 2013
    • China

    “It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the ...

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  6. Wine - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “The increasing importance of individual consumption in the retail market fuels growth in wine in China, yet, per capita volume is still low compared to top wine consuming nations, signalling the need to boost consumption frequency and foster wine drinking habits among mass ...

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  7. Marketing to Mums - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Chinese mums are becoming more demanding in what they want to achieve as well as savvier in how they achieve these goals. This has profound implications and opportunities for brands marketing to mums.”

    – Ruyi Xu, Deputy Research Manager

    In this report, we answer the following ...

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  8. Car Purchasing Process - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “Despite encouraging signs for 2013, in terms of new car sales growth, difficulties such as high inventory levels still persist, and the China car market is still facing a very complex developing environment. That said, China remains one of the most exciting car markets in ...

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  9. Sauces and Seasonings - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “In order to differentiate themselves, brands need to meet key basic criteria, especially providing healthy and safe products. To meet consumer demands for safety assurance, companies need to provide as much information as they can about ingredients and manufacturing safety and ...

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  10. Yoghurt - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “The China yoghurt market has been growing rapidly over the past five years and this trend is expected to continue. There is still a considerable amount of room for development, with future growth supported by rising incomes, and the growing emphasis that Chinese consumers ...

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No. of reports 1 of 58