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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  2. Digital Advertising - US - August 2019

    "Digital advertising is a $125 billion industry and is estimated to account for more than half of total advertising spending following robust growth across all segments including banner, video and search. Growth is expected to continue, albeit at a slightly slower rate than in years past, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  3. America's Pet Owners - US - August 2019

    "Americans are looking at the products and services made for them and asking: “why don’t they have this for my pet?” From fresh food delivery to anti-anxiety offerings, products for pets are looking more like products for people every day. This is one of the major factors driving this market ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  4. Car Purchasing Process - Canada - August 2019

    "The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making them well informed ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  5. The Luxury Consumer - US - August 2019

    "The concept of luxury is evolving beyond fine jewelry and formalwear. For today’s consumers, easy, enjoyable, even interactive experiences can be luxuries as well. For younger, male consumers, however, recognizable brand names are still an important part of signaling a luxurious lifestyle. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  6. Shopping for Household Care Products - US - August 2019

    "The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  7. Bodycare and Deodorant - Hispanics - US - August 2019

    "Bodycare and deodorant are mature categories. Hispanics offer opportunities in personal care, as they use bodycare and deodorant at a similar rate as consumers overall and overindex for using specialized products. Top purchase drivers indicate the need for brands to be readily available with ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  8. On-premise Restaurant Technology - US - August 2019

    "On-premise restaurant technology such as kiosks and tablets are offering operators multifaceted solutions to growing labor challenges and consumer demand for speedy foodservice; however, most consumers are still not very accepting of fully-automated restaurant concepts. Operators should lean into ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  9. Prepared Meals - Frozen and Refrigerated - Canada - August 2019

    "While the majority of Canadians eat pre-packaged meals and Mintel forecasts growth in the segment, there are evident and nuanced differences in what motivates different consumers to turn to the category. As the broader competitive landscape continues to intensify, this Report looks to identify ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    Canada
  10. Teen Fashion - US - July 2019

    "For fashion retailers, appealing to the ever-changing teen market is challenging. Teenage consumers are savvy, trendy, and price conscious. They have high expectations of apparel brands and are looking for a variety of styles and sizes, as well as relevant and poignant brand messaging. However, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
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