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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. The Budget Shopper - US - December 2015

    "Several years after the recession, the economy is stronger, and people are beginning to work, to buy and to live more freely again. Unfortunately for retailers looking to make a profit, consumers’ expectations for fair prices have not waned."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Small Kitchen Appliances - US - December 2015

    The small kitchen appliance market has seen solid growth from 2010 to 2015, driven by lifestyle motivations, such as interest in healthier living and at-home cooking, as well as product innovations. Replacement continues to be the top purchase motivator, but interest in new features, such as ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  3. Household Surface Cleaners - US - November 2015

    "The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  4. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  5. Water Filtration - US - November 2015

    From 2010-15, US retail sales of water filtration products have fallen nearly 1%, reaching an estimated $807 million in 2015. While sales in the water filtration device segment showed modest growth from 2013-15, sales in the water filter segment dropped sharply. The availability of acceptable tap ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  6. Vacuum Cleaners - US - October 2015

    "There’s an opportunity to make traditional vacuums even more versatile and maneuverable. While cleaning power is as important as ever, improving the vacuuming experience may have an even greater impact on the market."

    - John Owen, Senior Analyst, Household

    This report covers the following areas:

    • A ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2015
    US
  7. Pest Control and Repellents - US - October 2015

    "Warmer weather trends mean higher pest activity and incidence of pest-borne diseases. While consumer concern about pest-borne disease is relatively low, increased incidence of West Nile Virus, Lyme disease, and other diseases could mean greater concern if warmer weather patterns persist. Family ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2015
    US
  8. DIY Home Improvement and Maintenance - US - September 2015

    The DIY home renovation market is on the rise in an improving economy as more consumers engage in discretionary projects to fix up their homes. Prospects for continued growth look good as the emerging generation of new DIYers engages in projects that allow them to add a personal touch to their ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2015
    US
  9. Home Laundry Products - US - August 2015

    Sales of home laundry products continued a slow decline in 2015 as consumers took advantage of discounts and promotions and other ways to save money. Still, ample opportunities exist in the $12.4 billion category for marketers and retailers that offer consumers ways to simplify the laundry process ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2015
    US
  10. Shopping for Household Care Products - US - July 2015

    An interest in savings, along with retailers’ and manufacturers’ willingness to play into it with discounts and promotions, helps to explain why most major household care categories have experienced little or no sales growth in recent years. 

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2015
    US
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