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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. The Green Household Consumer - UK - August 2015

    “Performance and price dominate consumer considerations when it comes to shopping for household care products, with other factors, including environmental impact, falling by the wayside. A focus on the potential health benefits of eco-friendly formulations in addition to their minimal impact on ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2015
    UK
  2. Laundry and Fabric Care - China - July 2015

    "In order to boost sales in a mature market such as laundry and fabric care, companies and brands could not only tap into more subdivided segments (eg products designed for kids in different age ranges) but also target specific consumer groups (eg 20-24-year-olds).”

    – Yujing Li, Senior Research ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    July 2015
    China
  3. Shopping for Household Care Products - US - July 2015

    An interest in savings, along with retailers’ and manufacturers’ willingness to play into it with discounts and promotions, helps to explain why most major household care categories have experienced little or no sales growth in recent years. 

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2015
    US
  4. Shopping for Household Care Products - UK - July 2015

    “Competition for spending in the household care market has been increasing, with the growth of discount retailers as a source of purchase posing a threat to the dominance of the big four supermarkets. Promotional offers will therefore remain a key weapon in the battle to retain customer loyalty, ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2015
    UK
  5. Home Linens - US - July 2015

    "Opportunities exist in the home linens category for brands to emphasize product innovations, such as linens that prevent bed bugs or that improve sleep, as well as focusing on quality in order to attract consumers."

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2015
    US
  6. Garden Products Retailing - UK - June 2015

    "The garden products market was helped by good weather and improved consumer confidence. Spend is expected to grow by helped by a real upturn in personal disposable income which should boost consumer confidence further. The long-term trends are for market growth, but individual years can be ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2015
    UK
  7. Cleaning the House - US - June 2015

    "The amount of average time adults spend cleaning the house in a typical week confirms an ongoing opportunity for household cleaning products that help save time and effort."

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    £3,435.47 (Excl.Tax)
    Consumer Report
    June 2015
    US
  8. Air Care - UK - June 2015

    “The focus of the market on the launch of new fragrance ranges, including seasonal and limited edition scents, has increased consumer choice and helped drive replenishment sales. However, in order to further increase spending, brands in the market need to concentrate on encouraging usage of a ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2015
    UK
  9. Dishwashing Products - US - May 2015

    "While dishwashing product sales have outpaced those of most other household care product categories in recent years, category growth slowed in 2014, indicating that price competition has grown more intense. Accelerating sales growth beyond this modest pace may require more compelling new product ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2015
    US
  10. DIY Retailing - UK - May 2015

    "In the longer term the combined impact of an ageing population and the trend towards living in inner cities will hit DIY demand and push some of it towards tradesmen, who are more likely to use builders’ merchants."

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2015
    UK
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