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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cleaning the Kitchen - UK - March 2015

    “As well as concentrating on increasing sales through encouraging more frequent usage of kitchen cleaners for a range of tasks around the kitchen, brands should focus on product development in antibacterial products to cater for strong interest in all-natural and longer-lasting protection. ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    March 2015
    UK
  2. Grilling and Barbecuing - US - March 2015

    “Most consumers see grills as cooking tools akin to kitchen appliances, but do not always think grills are worth the cost. Companies that want to counteract this perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique cooking experience.”

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2015
    US
  3. Household Paper Products - US - February 2015

    “While a budget-conscious mindset among household paper product purchasers has kept sales growth in check, opportunities exist for brands and retailers to offer value in the form of superior quality, added benefits, and new use occasions.”

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2015
    US
  4. Cut Flowers and Houseplants - UK - February 2015

    Florists are in a prime position to capitalise on changing shopping habits as consumers do more of their food shopping locally at convenience stores, but they will need to play their part in promoting sales of flowers both for self-purchase and gifting.

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    UK
  5. Household Paper Products - UK - February 2015

    “Paper products suffer from being seen as commodity items that are bought mainly in response to special offers and finding the cheapest price, making sales growth difficult to come by. Kitchen roll offers the best prospects for adding value to the market through encouraging usage for a wider range ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    February 2015
    UK
  6. Household Care Packaging Trends - US - January 2015

    "Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can become an important part of the usage experience and a way for brands to set themselves apart."

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2015
    US
  7. Cleaning for the Family - UK - January 2015

    “In promoting cleaning products to families, campaigns most likely to appeal are those focused on making the most disliked tasks less of a chore and those reassuring parents that products can help to safeguard the family home in terms of being safe to use around children and maintaing hygiene.”

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    UK
  8. Homewares - UK - January 2015

    “People’s choice of colours, textures, styles and unusual items allow them to inject their own personality into their homes. While furnishings and walls are often fairly neutral, homewares can add a splash of colour, a hint of design and a homely touch.”

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    £1,995.00 (Excl.Tax)
    Consumer Report
    January 2015
    UK
  9. Arts and Crafts Consumer - US - January 2015

    “The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience.''

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2015
    US
  10. Food Storage and Trash Bags - US - January 2015

    “Market players could generate sales by developing and launching innovative new food storage and trash bag products, putting a stronger emphasis on consumers’ use of food storage products away from the home."

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    £3,435.47 (Excl.Tax)
    Consumer Report
    January 2015
    US
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