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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. The Budget Shopper - US - December 2015

    "Several years after the recession, the economy is stronger, and people are beginning to work, to buy and to live more freely again. Unfortunately for retailers looking to make a profit, consumers’ expectations for fair prices have not waned."

    - Diana Smith, Senior Research Analyst - Retail & Apparel

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Small Kitchen Appliances - UK - December 2015

    “High levels of prime time television exposure for cookery, including The Great British Bake Off, MasterChef and The Hairy Bikers, are creating interest in top of the range food preparation equipment. And healthy eating trends have helped drive demand for blenders, liquidisers and juicers. Product ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  3. Small Kitchen Appliances - US - December 2015

    The small kitchen appliance market has seen solid growth from 2010 to 2015, driven by lifestyle motivations, such as interest in healthier living and at-home cooking, as well as product innovations. Replacement continues to be the top purchase motivator, but interest in new features, such as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  4. The Laundry Consumer - UK - December 2015

    “Washing and drying behaviour when doing the laundry can have a significant influence on usage of laundry detergents and fabric care products, with a number of elements of people’s laundry routines interacting together to determine what products they buy. Key issues for consumers are performance, ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2015
    UK
  5. Household Surface Cleaners - US - November 2015

    "The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  6. Ovens and Microwaves - UK - November 2015

    “Design of ovens and hobs is evolving rapidly with innovations that include sensor-controlled cooking, new functionality and easier cleaning. The cost of new technologies such as induction is falling, making this affordable to the mainstream and competing with gas for controllability and ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  7. Black Consumers and Shopping for Groceries - US - November 2015

    "Currently estimated at about $61 billion, Black expenditures on groceries (including food and drink, general merchandise, and health and beauty items) have been increasing since coming off the 2007-09 recession, though growth from 2012-15 has been moderate."

    - Tonya Roberts, Multicultural Analyst

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  8. Floor Cleaning and Care - UK - November 2015

    “Continuing innovation combined with a willingness among consumers to pay more for added features or buy secondary products in addition to their main vacuum cleaner have helped to drive strong growth in floor care sales. Cordless ranges have been a particular focus of NPD activity and have more ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2015
    UK
  9. Water Filtration - US - November 2015

    From 2010-15, US retail sales of water filtration products have fallen nearly 1%, reaching an estimated $807 million in 2015. While sales in the water filtration device segment showed modest growth from 2013-15, sales in the water filter segment dropped sharply. The availability of acceptable tap ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2015
    US
  10. Mobile Phone and Tablet Apps - UK - October 2015

    "The lion's share of app revenue in the UK market comes from free apps with either in-app purchases or in-app advertising. The abundance of free apps in these different forms means that paid apps account for a relatively small proportion of the market value-wise and many will look for feature-lite ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    October 2015
    UK
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