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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Online Retailing - Germany - July 2018

    “German e-commerce has continued to experience strong growth but it is dominated by the pureplayers and is skewed heavily towards particularly product categories. While the clothing and electrical sectors are now well-established online, other categories, including food, remain remarkably ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    July 2018
    Germany
  2. DIY Retailing - Germany - May 2018

    “However one looks at the DIY sector in Germany, it is hard to paint a rosy picture. It is under pressure as all the main macro-economic and demographic factors are moving against it. We do not forecast a sudden collapse, just a long slow decline. The opportunities in the sector are on the high ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    May 2018
    Germany
  3. Department Stores - Germany - April 2018

    “There are signs of the beginnings of a recovery in the German department stores sector. New ownership and a more focussed management now shorn of too many diversifications are a good start. The consumer research for this report shows that the stores are still valued for many of the things that a ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    April 2018
    Germany
  4. Travel and Tourism - Germany - February 2018

    “Perceived as a safe pair of hands, with untapped tourism potential, and good value for money, Europe’s unofficial leader Germany is on the rise. A sought-after luxury tourism destination, and in pole position with an increased demand for city breaks, it is also a top flight business destination, ...

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    US $236.30 (Excl.Tax)
    Consumer Report
    February 2018
    Germany
  5. Electrical Goods Retailing - Germany - February 2018

    “Consumer spending on electrical goods continued to weaken in 2017 as higher inflation in other product categories led consumers to spend more elsewhere. Online is now the channel of choice for Germans shopping for electricals, with 70% of electrical goods shoppers buying via any device in the ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    February 2018
    Germany
  6. Beauty and Personal Care Retailing - Germany - January 2018

    “There is growing pressure on the market leaders in beauty and personal care retailing in Germany. Online is growing, with Amazon an increasingly important player. There are newcomers in the specialist cosmetics and perfumery sectors. We think that some of the market leaders are already showing ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    January 2018
    Germany
  7. Supermarkets - Germany - November 2017

    “The introduction of Amazon Fresh in May 2017 has been a shot in the arm for online grocery retailing in Germany with a number of the leading supermarkets launching or expanding their e-commerce offering. As availability of grocery e-commerce improves, German consumers will quickly adapt to a new ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    November 2017
    Germany
  8. Clothing Retailing - Germany - October 2017

    “Clothing retailing in Germany is changing and that is seen most clearly in the poor performance of so many of the longest established retailers. A more fashion-demanding consumer is not finding what they want in the likes of C&A and looking instead to younger-oriented retailers, such as H&M and ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    October 2017
    Germany
  9. Online Retailing - Germany - July 2017

    “Online retailing is highly developed in Germany but online sales account for just 10% of all retail sales, partly because online grocery retailing remains underdeveloped. But recent investment and innovation made food the fastest growing online product category in 2016. If German grocery shopping ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    July 2017
    Germany
  10. DIY Retailing - Germany - May 2017

    “Consumer spending on DIY has remained strong over the past few years, but the specialists have struggled to maintain their share as the non-specialists, and particularly the online giants Amazon and eBay, are catering to consumers looking for items that don’t justify a trip to a warehouse store”.

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    May 2017
    Germany
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