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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Beauty & Personal Care - Ireland - February 2018

    “The Irish beauty and personal care market is largely driven by new product developments, technology-led innovations and the digital world of social media. With consumers looking for good value for money, mass-market brands dominate the market across many personal care and beauty segments. ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    February 2018
    Ireland
  2. Vodka and Gin - Ireland - February 2018

    “Irish consumers are most likely to drink vodka and gin at a pub or bar or whilst they are on holiday. Moreover, as visiting a pub or bar is one of the most popular activities Irish consumers take part in when taking a trip, and with the number of domestic and overseas visitors to the island of ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    February 2018
    Ireland
  3. Loans & Alternate Sources of Credit - Ireland - January 2018

    “Together with economic growth, rising employment and increased consumer confidence, low interest rates – particularly for NI consumers – have returned growth and momentum to the unsecured personal loans market. However, lingering uncertainties around the eventual impact of Brexit, in particular, ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    January 2018
    Ireland
  4. Butter and Spreads - Ireland - January 2018

    “Irish consumers show a preference for butter over butter-like spreads. This reflects the growing distrust in the food industry in recent years and that they are turning to less processed food. Highlighting traditional production methods, recipes and local ingredient sourcing can help butter ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    January 2018
    Ireland
  5. Domestic vs. Overseas Tourism - Ireland - December 2017

    “Despite economic and political uncertainty and volatility following the Brexit vote, the tourism industry continues to grow in NI and RoI alike as the destinations note an increase in visitor arrivals and tourist expenditure. Personalisation and freedom of choice are highly valued by Irish ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  6. Pets - Ireland - December 2017

    “Increasing humanisation of pets is seeing Irish owners willing to splash out more on their pets, with year-on-year growth of pet food spending. Three quarters of pet owners see their pets as members of their family, and as such are willing to spend more to cater to their needs.”
    – Brian O’Connor, ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  7. Supermarket Retailing - Ireland - December 2017

    “Although supermarkets continue to dominate the market, their share of grocery sales has been steadily declining in recent years. The rise of discounters, coupled with the premium ‘facelift’ forecourt and convenience stores have witnessed, means that supermarkets are under intense pressure to ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    December 2017
    Ireland
  8. Artisan Food – Attitudes to Provenance - Ireland - November 2017

    “Provenance remains important for Irish consumers when it comes to food.  Indeed, ‘Made in’, ‘Made by’ and ‘Made since’ all matter to consumers as they tell the story behind the product.  In short, provenance signals all the things that consumers care about – quality, animal welfare and ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
  9. Savings & Retirement Planning - Ireland - November 2017

    “With precautionary saving being the leading motivation behind both NI and RoI consumers' saving activity, it is evident that Irish consumers are conscious of the need to prepare for the future. Despite this, there is a clear deficit between awareness of the need to prepare and actual preparation ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
  10. Soft Drinks - Ireland - November 2017

    “Sugar content continues to be the dominant theme in the soft drinks market, with the April 2018 introduction of the sugar tax/ levy likely to disrupt consumer drinking habits somewhat.  Moving forward we are likely to see an increased shift to diet/ low-sugar variants.”

    – Brian O’Connor, Senior ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    November 2017
    Ireland
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