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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Home Laundry Products - US - August 2018

    "The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  2. Hispanics and Cleaning the House - US - August 2018

    "At not quite $2 billion, Hispanics’ expenditures on household cleaning products have contracted slightly since 2013. Hispanic women continue to take the lead, while Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal differences between ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  3. Black Consumers and Cleaning the House - US - August 2018

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  4. Furniture Retailing - US - August 2018

    "The furniture category has grown consistently over past few years, which is expected to continue over the next five years, thanks to a stable housing market and increasing types of living situations, which creates more housing needs. Still, replacement dominates purchases, and consumers need new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  5. America's Pet Owners - US - August 2018

    "Pet ownership in the US continues to climb, propelling the market forward. The market reached an estimated $86.7 billion in 2018 (up 6% over the prior year), with growth experienced among all segments (pet food, pet supplies, veterinary services, pet services)."

    Rebecca Cullen, Household Care ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  6. Gambling and Sports Betting - US - August 2018

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate this market. Still, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  7. Buying Online: Understanding Why Consumers Sometimes Don’t - US - July 2018

    "Shoppers of all ages and demographics are growing more comfortable buying products online, with 97% of all adults engaging in some online shopping over the past 12 months and one third shopping online at least once a week. With online sales growth consistently outpacing overall retail sales ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  8. Pet Food - US - July 2018

    "The pet food market continues to grow at a slow, steady pace, driven by premiumization and treating as pet owners look to give their pets, viewed as cherished members of the family, the best. Increasingly, pet owners are looking for pet food and treats that measure up to their own dietary ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  9. The Magazine Reader - US - July 2018

    "The plight of print publications in the 21st century has been much publicized, and remains ongoing. Total print and digital copies sold fell from 2010-17, and as a result, ad sales have fallen. However, there remain bright spots for the industry, including the successful emergence of digital ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  10. Frequent Travel Programs - US - July 2018

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in the face of changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
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