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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2018

    “The Brazilian haircare market is constantly innovating. New trends, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as post-shampoos, pre-shampoos, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2018
    Brazil
  2. Cuidados com o Cabelo - Xampu, Condicionador, Tratamentos e Coloração - Brasil - Abril 2018

    “O mercado de cuidados com o cabelo no Brasil está em constante inovação. Novas tendências, como produtos naturais, orgânicos e veganos e produtos para cabelos cacheados, crespos e afro, novas técnicas de lavagens, como o no-poo/low-poo, e extensões de linha, com pós-xampus, pré-xampus e ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    April 2018
    Brazil
  3. Salty Snacks - Brazil - March 2018

    “Brazil’s salty snacks market has been growing in terms of value, but has been suffering consecutive falls in volume. Companies should adapt to consumers’ demand for healthier products, and at the same time offer more affordable options, especially in times of economic recession. The market also ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  4. Alcoholic Drinks Consumption Habits - Brazil - March 2018

    “The soccer World Cup is expected to stimulate consumption of alcoholic drinks, but on the other hand health concerns can be a barrier. In order to find a balance, brands could take advantage of Brazilians’ interest in innovations, investing in new releases and promoting new experiences. It’s ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  5. Snacks Salgados - Brasil - Março 2018

    “Apesar de ainda manter um crescimento positivo em termos de faturamento, quedas consecutivas no volume de vendas dos snacks salgados exigem da indústria ações que ajudem o setor a se adequar à maior exigência dos consumidores por saudabilidade, ao mesmo tempo em que tornam mais acessível o ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  6. Suncare - Brazil - March 2018

    “Brazil’s suncare products market has been affected by the economic recession, with two consecutive years (2015 and 2016) of retail sales drop. The expectation is more optimistic for the next years, as sales should resume growth as the country’s economy improves. The market, however, still faces ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  7. Hábitos de Consumo de Bebidas Alcoólicas - Brasil - Março 2018

    “Enquanto a Copa do Mundo pode estimular o consumo da categoria, a preocupação com a saúde pode ser uma barreira. Para equilibrar esse cenário as marcas e categorias podem aproveitar o interesse em inovações demonstrado pelo consumidor brasileiro investindo em novos lançamentos e promovendo novas ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  8. Bronzeador e Protetor Solar - Brasil - Março 2018

    “O mercado de produtos de cuidados com o sol sofreu com a crise econômica brasileira, tendo apresentado queda em suas vendas em 2015 e 2016. Para os próximos anos, a previsão é de que as vendas aumentem graças à recuperação da economia. Porém, esse mercado sofre também com a concorrência de outros ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    March 2018
    Brazil
  9. Beverage Blurring - Brazil - February 2018

    “Consumers want more healthful products that can be functional at the same time. It is important to remember, however, that there is space to innovate in the non-alcoholic drinks category in other aspects too, such as flavor, packaging and ingredients, and to explore new positions and consumption ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
  10. Desserts & Sweets Consumption Habits - Brazil - February 2018

    “Despite growing health concerns related to food and drinks consumption, indulgence and flavor are still the most important attributes for the desserts and sweets category. When consuming these products, Brazilians are eager to find a moment of pleasure that improves their mood and emotional ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    February 2018
    Brazil
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