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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Color Cosmetics - Brazil - July 2018

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  2. Cerveja - Brasil - Julho 2018

    “Diante de um cenário econômico pouco favorável e de um consumidor brasileiro que mostra maior preocupação com a qualidade dos produtos, o desafio das marcas será encontrar maneiras de se diferenciar atendendo às preferências do consumidor de maneira segmentada, seja por ocasião de consumo ou por ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  3. Maquiagem e Esmalte para Unhas - Brasil - Julho 2018

    “A categoria de maquiagem e esmalte para unhas tem diversas oportunidades para inovar no Brasil, com formatos, texturas e posicionamentos diferentes. Além disso, as novas tecnologias estão mudando o cenário atual, e as marcas estão tendo que acompanhar essa tendência com aplicativos de realidade ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  4. Juice - Brazil - June 2018

    "Brazil’s juice market is on the rise, as it appeals to both consumers looking for more healthful drink alternatives and those who are seeking more affordable beverage options. The category, however, is very competitive. In addition, Brazilian consumers prefer freshly squeezed juice, which means ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2018
    Brazil
  5. Social Media Overview - Brazil - June 2018

    “A large portion of Brazil’s population doesn’t have access to the internet. Among those who are connected, however, social networks play a very important role. In addition to connecting people with friends and family, social networks are the primary source of information and an entertainment ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2018
    Brazil
  6. Atitudes e Hábitos em Relação a Mídias Sociais - Brasil - Junho 2018

    “Apesar de uma grande parcela da população brasileira ainda não ter acesso à internet, dentre aqueles que estão conectados as redes sociais têm um peso muito importante em seu dia a dia. Além de conectá-los com amigos e familiares, são fonte primária de informação para a grande maioria e opção de ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2018
    Brazil
  7. Sucos - Brasil - Junho 2018

    “Com opções que agradam desde os consumidores ávidos por alternativas saudáveis até aqueles que buscam opções de bebidas acessíveis, os sucos estão em alta no mercado brasileiro. Todavia, a grande concorrência entre as diferentes marcas e segmentos dentro da categoria, além da preferência do ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    June 2018
    Brazil
  8. Men's Attitudes to BPC - Brazil - May 2018

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  9. Lifestyles of Millennials - Brazil - May 2018

    “Millennials have been directly impacted by the economic recession and the high levels of unemployment. On the one hand, this situation drives them to live in their parents’ house for longer and to demonstrate a pessimistic perception about the future of the country’s economy. On the other hand, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  10. Carbonated Soft Drinks - Brazil - May 2018

    “The carbonated soft drinks market has been negatively impacted by the economic recession. In addition, the search for more healthful beverages and the new laws aimed at reducing the commercialization of sugary drinks have been major consumption barriers. The expectation is that sporting events ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
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