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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 102
  1. Snacking Consumption Habits - Brazil - March 2020

    • Consumer Report
    • March 2020
    • Brazil

    “The snack category has been driven to focus on healthy options, whether through legal regulations or consumer demand. It is important, however, to keep in mind that one of its primary functions is to be convenient, thus it is essential to think about formats that offer ...

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  2. Meat and Poultry: Processed, Non-processed and Alternatives - Brazil - April 2020

    • Consumer Report
    • March 2020
    • Brazil

    “Price and health concerns are the main reasons why Brazilian consumers are eating meat or meat alternatives less often. Brands and companies, therefore, need to be creative and find ways of offering affordable options that can be perceived as a treat, and remind consumers ...

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  3. Cheese - Brazil - March 2020

    • Consumer Report
    • February 2020
    • Brazil

    “Brazil’s cheese market, despite its concentration in terms of types and formats consumed, has great potential to grow and expand both in sales and consumption frequency. Brands and companies need to invest in products that can be consumed in different circumstances beyond ...

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  4. Foodservice - Brazil - February 2020

    • Consumer Report
    • January 2020
    • Brazil

    “As consumers demonstrate certain resistance in trying new restaurants and dishes, the foodservice category has the challenge of expanding its reach beyond pizzerias and snack bars, as well as increasing consumption frequency in general. In order to do that, it is necessary to ...

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  5. Brazilian Pet Owners - Brazil - February 2020

    • Consumer Report
    • January 2020
    • Brazil

    “The survey shows 69% of Brazilians have a pet, which means there is a great opportunity for brands and companies to offer products and services in this segment of the market. More than half of those who have a pet feel more like a pet parent than a pet owner, an indication of ...

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  6. Beauty Influencers - Brazil - February 2020

    • Consumer Report
    • January 2020
    • Brazil

    “Beauty influencers have become popular among consumers on social media and have migrated to the beauty and personal care retail market, creating their own brands and reaffirming their potential in the segment. Traditional brands, therefore, have started making partnerships ...

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  7. Fragrances - Innovation Ideas for the Industry - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Fragrances are part of Brazilians’ beauty routine and the different ways of using them and the various categories of products influence consumer purchasing behavior. In order to attract consumers and stand out in the midst of great competition, brands and products may offer ...

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  8. Busy Lifestyles - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Brazilians have an intense routine, and as a consequence have little time to take care of their physical and mental wellbeing. The lack of physical activity, in addition to opting for practical instead of healthy food and working extra hours, makes them feel stressed, anxious ...

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  9. Online Shopping - A Closer Look into Digital Platforms and Consumers - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Online shopping is quite consolidated in Brazil, but the frequency in which Brazilians shop online is relatively low. The categories of non-durable consumer goods, therefore, have an even greater challenge in the country’s online market. In order to make consumers shop online ...

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  10. Food & Beverage Retailing - Exploring the Channels - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “The Brazilian consumer has been using online retail channels to buy food and drinks more often, but there are still some barriers related to choice and delivery method keeping customers away. The entry of new and major players in this segment, in addition to the rapid ...

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No. of reports 1 of 102