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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to the Middle Classes - Brazil - January 2018

    “Even with a slight improvement of the economy, the Brazilian middle class is still cautious toward its spending and consumption habits. These consumers are looking for ways to save money when shopping all kind of items and are also doing at home, in the most economical way, what they used to do ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    Brazil
  2. Marketing para a Classe Média - Brasil - Janeiro 2018

    “Mesmo com ligeira melhoria na economia, os brasileiros da classe média ainda estão receosos em relação a seus gastos e hábitos de consumo. Isso os leva a buscar formas de economizar no momento da compra e também de fazer em casa, de maneira mais econômica, aquilo que costumavam fazer fora. Apesar ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    Brazil
  3. Retail Drivers - Brazil - December 2017

    “Low price is a major influencing factor among Brazilian consumers, but retailers can explore other ways to appeal to them. Shopping centers and stores capable of creating a pleasant experience, with high-quality customer service and comfortable environment, have great potential to attract ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  4. Impulsionadores de Vendas no Varejo - Brasil - Dezembro 2017

    “O preço baixo é muito levado em consideração, porém varejistas podem explorar outras maneiras de atrair consumidores. Locais de compras capazes de criarem uma experiência agradável, com qualidade de atendimento e um ambiente de compras confortável, têm maior potencial para ganhar a atenção do ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  5. Healthy Eating Trends - Brazil - December 2017

    “Brazilians are gradually adopting healthy eating habits. However, despite the intention to limit the intake of salt, sugar, meat and carbohydrates, for example, the majority of consumers still don’t want to radically change their behavior. In this scenario, brands need to understand what ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  6. Alimentação Saudável - Tendências - Brasil - Dezembro 2017

    “Os brasileiros estão tentando adotar hábitos saudáveis em seu dia a dia, mas buscam fazer isso de maneira gradativa. Apesar da intenção de limitar o consumo de alguns produtos, como sal, açúcar, carne e carboidratos, a grande maioria ainda não tem a intenção de mudar radicalmente o hábito ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    December 2017
    Brazil
  7. Yogurt - Brazil - November 2017

    “Brazil’s yogurt market has been affected by the economic recession and high production costs. However, the perception of yogurt as a healthful ingredient can be a good way to overcome the crisis. The category can gain space by expanding its portfolio of products, offering convenient options for ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
  8. Cookies and Crackers - Brazil - November 2017

    “Almost all Brazilians consume cookies and crackers. In order to increase consumption, especially among older people, companies should invest in innovation, particularly in new flavors and ingredients (such as vegetables and grains), as well as natural products with high fiber content. Products ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
  9. Facial Skincare - Brazil - November 2017

    “Brazil’s facial skincare market has some barriers to overcome in order to boost use and sales growth. Regarding the category products, the consumer research shows Brazilians fear allergic reactions; don’t know which product works better on their skin; and mistrust the benefits promised by brands. ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
  10. Iogurte - Brasil - Novembro 2017

    “Nos últimos anos, a categoria de iogurtes sofreu com o cenário econômico de crise e a alta dos preços. Entretanto, a percepção do iogurte como ingrediente saudável pode ser uma boa forma de driblar a crise. A categoria pode ganhar espaço se ampliar seu portfólio de produtos, oferecendo opções ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    November 2017
    Brazil
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