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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Condiments and Seasonings - Canada - April 2018

    While consumers’ tastes are evolving, familiarity remains the most important consideration for Canadians when deciding on what condiments and/or seasonings to use. This represents a potential challenge for companies that operate in the category. Is there room to innovate and yield a return on ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  2. Marketing to Young Adults - Canada - April 2018

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with these consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  3. The Insurance Purchase Decision - Canada - April 2018

    “As insurance distribution channels evolve, direct digital sales are bound to increase, resulting in more pressure on brokers to provide value-added advice and claims help.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    A number of emerging technologies ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  4. Hybrid and Electric Vehicles - Canada - March 2018

    The market for hybrid and electric vehicles has seen strong growth over the course of the last several years, with consumer consideration and attitudes pointing to a positive outlook for the future of the category. Fuel economy, economical pricing and government incentives are key factors that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  5. Beverage Blurring - Canada - March 2018

    Hybrid beverages represent an opportunity for manufacturers to provide consumers with new and unique flavours. While “taste” remains the most important consideration for Canadian consumers when drinking their preferred beverages, nutritional benefits are a secondary consideration on par with ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  6. Mobile Phones - Canada - March 2018

    "As mobile technology becomes increasingly imperative to 21st century consumption, the mobile phone will be the control centre for consumers. The market is competitive among both software and hardware developers, and with a relatively short product lifecycle, there is ample opportunity for brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  7. Dining Out - Canada - March 2018

    With just over half of the population either getting takeout or dining out, it can be said that Canadians are regulars at foodservice vendors. With young consumers having a hankering for non-traditional meal occasions, foodservice vendors are well positioned to increase traffic beyond dinner and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  8. The Branch Banking Experience - Canada - February 2018

    “A significant number of banking customers are friendly with branch staff, making it easier to cement stronger client relationships over the long term.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Most customers have visited a branch in the past year

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    Canada
  9. US Travel - Canada - February 2018

    "Most Canadians have taken a leisure trip to the US in the past two years with shopping trips being the most common focus for these journeys. Canadians deterred from travelling to the US due to the stronger US Dollar and perhaps the political climate create hurdles that need to be overcome. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    Canada
  10. Family Entertainment - Canada - February 2018

    Family entertainment activities need not be elaborate to be considered meaningful. The ‘life stage’ of families will impact the end-goals of parents: those with young children lean more towards activities that allow for mental, physical and social development. In contrast, those with older ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    Canada
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