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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital Trends Consumer - Canada - March 2019

    "The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be challenging to understand how ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  2. Dips and Savory Spreads - Canada - March 2019

    "Dips and savoury spreads are engrained in the diet of many Canadians, be it vegetable-based, dairy-based, or other types of dips or spreads. That said, growth opportunities exist by not only focusing on what is important to Canadians in terms of the category, such as flavour and convenience, but ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  3. SUVs, Crossovers and Pickup trucks - Canada - March 2019

    "The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and sedans as the type of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  4. Financial Bundling and Product Switching in Banking - Canada - March 2019

    “Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • TD and RBC are ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  5. Arts and Crafts Consumer - Canada - February 2019

    "The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  6. Family Vacations - Canada - February 2019

    "Canadians are inclined towards leisure travel, with the majority having taken an overnight leisure trip in the past two years. In this same period, a quarter of consumers had gone on a leisure trip with their children under the age of 18 and most went with their spouse/common-law partner. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  7. Attitudes Toward Gaming - Canada - February 2019

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a dedicated console, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  8. Chocolate and Non-Chocolate Confectionary - Canada - February 2019

    "Canadians have a sweet tooth. They show a love for chocolate and for non-chocolate candy by virtue of the sheer number of Canadians who claim they turn to these categories. While Canadians may like what’s familiar to them, there is also a notable portion that cite interest in options that are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  9. Attitudes Towards Financial Advice - Canada - January 2019

    “In times of market turbulence, client communication becomes even more important for financial advisors as jittery clients seek reassurance and advice.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    • Less than half of Canadians have used a financial ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  10. Televisions - Canada - January 2019

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
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