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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes Toward Gaming - Canada - February 2019

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a dedicated console, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  2. Televisions - Canada - January 2019

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  3. Wearable Technology - Canada - November 2018

    “Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to become as valuable as ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    Canada
  4. Digital Content Consumption - Canada - November 2018

    "The vast majority of consumers who have performed online activities have done so at least once per month. This includes online activities such as reading/watching news online, reading articles on websites, reading articles on social media, watching videos on social media, viewing/sharing photos ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2018
    Canada
  5. Internet/Satellite Radio - Canada - October 2018

    "In a 2002 interview with The New York Times, legendary musician David Bowie predicted, “the absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” He went on to say that, “music itself is going to become ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    Canada
  6. Digital Advertising - Canada - August 2018

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  7. Connected Living - Smart Home and Integrated Devices - Canada - July 2018

    "The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, knowledge of device/appliance energy consumption, security and energy and money savings will support the progression of the smart ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  8. In-car Electronics: Entertainment, Navigation and Audio - Canada - July 2018

    "As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence purchases – whether to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  9. Mobile Apps - Canada - May 2018

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, there are literally ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  10. Social Media Trends - Canada - May 2018

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and special offers, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
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