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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital Advertising - Canada - August 2018

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  2. Connected Living - Smart Home and Integrated Devices - Canada - July 2018

    "The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, knowledge of device/appliance energy consumption, security and energy and money savings will support the progression of the smart ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  3. In-car Electronics: Entertainment, Navigation and Audio - Canada - July 2018

    "As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence purchases – whether to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  4. Mobile Apps - Canada - May 2018

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, there are literally ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  5. Social Media Trends - Canada - May 2018

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and special offers, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  6. Mobile Phones - Canada - March 2018

    "As mobile technology becomes increasingly imperative to 21st century consumption, the mobile phone will be the control centre for consumers. The market is competitive among both software and hardware developers, and with a relatively short product lifecycle, there is ample opportunity for brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  7. Wearable Technology - Canada - November 2017

    "The wearable technology category has seen advancements in recent years, increasing the repertoire of features and utility. While there are some consumers who make use of their wearable devices daily, others are not convinced that they can find use in such devices and thus avoid ownership. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    November 2017
    Canada
  8. Mobile Network Providers - Canada - October 2017

    “The market for mobile network providers has seen moderate growth in the past five years. Operators in the category are facing a changing environment of evolving technology and consumer preferences for mobile data as well as budget-conscious service plans. To retain customers and preserve an ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2017
    Canada
  9. Pay TV and Streaming Services - Canada - September 2017

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an emphasis on online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    Canada
  10. Attitudes toward Gaming - Canada - August 2017

    The video game console hardware market has not seen growth in volume sales for several years. However, this represents an evolution of the video game market where brands in the category are putting emphasis on software and online services. The rise of mobile gaming (ie smartphones, tablets) is ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2017
    Canada
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