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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Consumer Perception of Canadian Financial Brands - Canada - May 2019

    “A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Brand awareness of big banks ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    Canada
  2. Canadian Lifestyles: The Cost of Convenience - Canada - April 2019

    “Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the eye of the beholder’ ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  3. P & C Insurance - Canada - April 2019

    “As smart home features become more sophisticated and inter-connected, home insurance companies and consumers benefit though fewer claims and lower prices respectively.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • Around three in four Canadians have ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  4. Salty Snacks - Canada - April 2019

    "Salty snack consumption is on the rise in Canada. The industry continues to adapt to evolving consumer needs, and it is reaping the benefits. While consumers first and foremost see salty snacks as a treat and a means to satisfy their cravings, the majority of eaters of salty snacks also indicate ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  5. Laptops, Desktops and Tablets - Canada - April 2019

    "Most Canadians are considering the purchase of a laptop, desktop or tablet within the next year. This indicates a positive trajectory for the category considering most already personally own or have these devices in their households. The importance of upgrades and replacement within the category ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2019
    Canada
  6. Digital Trends Consumer - Canada - March 2019

    "The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be challenging to understand how ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  7. Dips and Savory Spreads - Canada - March 2019

    "Dips and savoury spreads are engrained in the diet of many Canadians, be it vegetable-based, dairy-based, or other types of dips or spreads. That said, growth opportunities exist by not only focusing on what is important to Canadians in terms of the category, such as flavour and convenience, but ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  8. Financial Bundling and Product Switching in Banking - Canada - March 2019

    “Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report looks at the following areas:

    • TD and RBC are ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  9. SUVs, Crossovers and Pickup trucks - Canada - March 2019

    "The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and sedans as the type of ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    March 2019
    Canada
  10. Arts and Crafts Consumer - Canada - February 2019

    "The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
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