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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Travel Tech - Canada - September 2018

    "With technological devices playing a more and more important role in the everyday lives of consumers, it is important to understand how tech is used outside the day-to-day, and more specifically, how consumers utilize technology when they are travelling. Tech has long been a part of travel – from ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  2. Innovations in Travel - Canada - September 2018

    "Most Canadians have taken a leisure trip in the past 12 months, with travel in Canada being most common. Close to a third of Canadians took a leisure trip internationally (excluding US), which is close to on par with those who travelled to the US for the same purpose. The relatively high travel ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  3. Coffee and Coffee Shops - Canada - September 2018

    "Canadians love coffee, though what they expect of the category varies. Some look to explore and experiment with new and different types of coffee, while for others, coffee is a ritualistic morning pick-me-up that they don’t want to mess with. Whether one is actively interested in exploring new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  4. Marketing to Moms - Canada - September 2018

    "Canadian moms pride themselves on being reliable (74%) and see themselves as being more successful than a ‘typical’ mom in terms of managing stress and time. Having said this, guilt looms when allowing time for themselves. Moms are reliant on other moms as a key resource contributing to their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  5. Auto Financing - Canada - August 2018

    “Dealerships have a clear point-of-sale advantage in the financing process and satisfaction levels are high, solidifying their place as a convenient one-stop shopping experience.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    • Most Canadians own at least ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  6. Digital Advertising - Canada - August 2018

    "The vast majority of Canadian consumers regularly view digital ads, whether via a computer, mobile device and/or news feed. Additionally, most consumers are also exposed to digital ads on a daily basis. Although most see digital ads frequently, frustration and avoidance of such ads is prominent ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  7. Content Consumption: TV and Movies - Canada - August 2018

    "With the growing importance of the internet in regards to content consumption, the landscape for TV shows and movies has shifted. Traditional ways of accessing content, such as cable/satellite subscriptions and movie theatres, are now threatened by the low-priced convenience that is offered by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  8. Grocery Retailing - Canada - August 2018

    "Virtually all Canadians (96%) hold some level of responsibility for grocery shopping. Canadians continue to lean towards traditional supermarkets for items associated with freshness, however, the expansion of supercentres combined with the convenience of one-stop shopping plus the promise of low ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  9. Online Shopping - Canada - July 2018

    "Despite the fact that virtually all Canadians are shopping online, consumers continue to be more reliant on shopping in-store rather than over the internet. With few consumers saying that the bulk of purchases were made online in the past year, Canadians are likely to be approaching online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
  10. Financial Literacy - Canada - July 2018

    “A concerted effort from government, industry, the school systems and the general public is required to improve the financial literacy of Canadians as its importance has perhaps not sufficiently caught on in the public consciousness.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    Canada
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