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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Arts and Crafts Consumer - Canada - February 2019

    "The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  2. Family Vacations - Canada - February 2019

    "Canadians are inclined towards leisure travel, with the majority having taken an overnight leisure trip in the past two years. In this same period, a quarter of consumers had gone on a leisure trip with their children under the age of 18 and most went with their spouse/common-law partner. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  3. Attitudes Toward Gaming - Canada - February 2019

    "Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a dedicated console, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  4. Chocolate and Non-Chocolate Confectionary - Canada - February 2019

    "Canadians have a sweet tooth. They show a love for chocolate and for non-chocolate candy by virtue of the sheer number of Canadians who claim they turn to these categories. While Canadians may like what’s familiar to them, there is also a notable portion that cite interest in options that are ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  5. Attitudes Towards Financial Advice - Canada - January 2019

    “In times of market turbulence, client communication becomes even more important for financial advisors as jittery clients seek reassurance and advice.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    • Less than half of Canadians have used a financial ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  6. Televisions - Canada - January 2019

    "Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  7. Convenience Stores - Canada - January 2019

    "Convenience stores are a fixture in the Canadian retail market. With easily accessible locations and long business hours, they offer consumers a shopping option that is quick and easy. As retail has evolved in recent years – including grocery stores, big box stores and e-commerce – it is ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  8. Senior Lifestyles - Canada - January 2019

    "Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and dropping the sentiment ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  9. Digital Trends in Financial Services - Canada - December 2018

    “Comfort with financial digital tools is broadly a tale of young and old, with the former more at ease with them and the latter preferring humans.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following areas:

    • Apart from mobile banking and money transfer, usage is low

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    Canada
  10. Wine - Canada - December 2018

    "Wine as a category in Canada continues to grow. Its relatively positive perception on health and its popularity among older consumers means it’s well-positioned as Canadians remained focused on living healthily without sacrificing on the things they love, in the face of an aging population. The ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    Canada
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