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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Mobile Apps - Canada - May 2018

    As mobile devices become more and more important to consumers, it’s the apps that have been at the root of the user experience. These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. Today, there are literally ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  2. The Natural/Organic Shopper - Canada - May 2018

    "When asked, most Canadians claim they purchase foods or drinks with either organic or natural labels. Furthermore, more consumers claim that they are purchasing more organic/natural foods/drinks. While these are positive signs, the perception that these products are too expensive remains a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  3. Retirement Planning - Canada - May 2018

    “Women are less confident about their retirement finances so messaging centred on emotional connections to money will likely resonate with them and encourage them to be proactive about retirement planning.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report looks at the following issues:

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  4. Social Media Trends - Canada - May 2018

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and special offers, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    Canada
  5. Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018

    “Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of optimism that exists ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  6. Condiments and Seasonings - Canada - April 2018

    While consumers’ tastes are evolving, familiarity remains the most important consideration for Canadians when deciding on what condiments and/or seasonings to use. This represents a potential challenge for companies that operate in the category. Is there room to innovate and yield a return on ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  7. Marketing to Young Adults - Canada - April 2018

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with these consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  8. The Insurance Purchase Decision - Canada - April 2018

    “As insurance distribution channels evolve, direct digital sales are bound to increase, resulting in more pressure on brokers to provide value-added advice and claims help.”

    – Sanjay Sharma, Senior Financial Services Analyst

    This report examines the following issues:

    A number of emerging technologies ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  9. Hybrid and Electric Vehicles - Canada - March 2018

    The market for hybrid and electric vehicles has seen strong growth over the course of the last several years, with consumer consideration and attitudes pointing to a positive outlook for the future of the category. Fuel economy, economical pricing and government incentives are key factors that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
  10. Beverage Blurring - Canada - March 2018

    Hybrid beverages represent an opportunity for manufacturers to provide consumers with new and unique flavours. While “taste” remains the most important consideration for Canadian consumers when drinking their preferred beverages, nutritional benefits are a secondary consideration on par with ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    Canada
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