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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Over-55s' Eating Habits - China - February 2019

    “The growing senior segment in China has opened up tremendous opportunities for companies to bring innovative, quality foods and drinks that could help seniors who are actively seeking solutions to improve their health conditions build nutritious and balanced diets. Products developed for health ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  2. Social Commerce - China - February 2019

    “2018 was a banner year for social commerce with the public listing of headline-grabbers Pinduoduo and Mogujie. Major players continue to seek expansion of categories, distribution as well as promotion formats. Consumers on the other hand show great enthusiasm in engaging in all sorts of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2019
    China
  3. Consumer Snacking Trends - China - January 2019

    “As consumers today are concerned more on the freshness of snacks, ‘short-shelf-life’ snacks have entered the spotlight. Consumers who opt for this attribute are actually seeking ‘all natural’ products, as freshness usually means ‘no preservatives’. Innovation in ‘short-shelf-life’ snacks now is ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2019
    China
  4. Attitudes towards Corporate Social Responsibility - China - January 2019

    “Chinese consumers have high CSR awareness. They increasingly seek companies that are socially responsible and show interest in a wider range of responsible areas. Companies today have to grow beyond setting up charitable funds or separate projects. It is time to integrate CSR into corporate ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2019
    China
  5. Consumer Attitudes towards Housing Needs - China - January 2019

    “With government introduced guidelines to control housing speculation and develop the rental market, in 2018, a small amount of pent up rigid demand for housing has been released into house purchasing market, but there was no rise in renting. The main reason for this is that tenants have diverse ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2019
    China
  6. Health Tech - China - January 2019

    “Chronic disease is a key focus in the health tech market. Consumers’ strong desire for disease prevention has stimulated interest in health data and indictors of diseases and changed the ways they manage health conditions. Consumers are also expecting more advanced functions like data analysis, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2019
    China
  7. Wine - China - December 2018

    “Under the pressure of reduced global supply and lack of appreciation from the mass market, wine in China is entering a phase of adjustment. With more players encouraged by favourable trade deals entering the market, consumers are presented with abundant selections from various channels. The ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  8. On-premise Coffee - China - December 2018

    “Upgrading in-store ambience and enriching coffee pairing selections are two aspects to improve on-premise coffee consumers’ overall consumption experience and encourage sustained consumption. Specific actions include but are not limited to building the best environment for business occasions, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  9. Car Aftermarket - China - December 2018

    "Consumers’ planned car usage length has extended to 6.4 years in 2018 from 5.9 years in 2017, which means increasing demand for maintenance and repair. More and more females and young males are taking up sole car maintenance responsibility within the household, driving the need for information ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  10. Western Style Cooking and Baking Habits - China - December 2018

    “With more exposure to foreign culinary cultures through outbound travel and social exchanges online, more and more Chinese consumers adopt Western style cooking and baking as a lifestyle choice. While at the same time, presupposition that it is complicated and requires additional appliances ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
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