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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Car Finance - China - August 2018

    “Chinese consumers’ car financing methods are still conservative, especially consumers in tier two cities. Bank is the main car finance method for consumers. The top three methods that surveyed respondents chose are household savings, car-specific loans from banks and personal savings (48%, 46% ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  2. Paying for Digital Content - China - August 2018

    “Digital content providers could expect stable and continuous spending from consumers, since they are used to enjoying online media and paying for valuable contents. The knowledge content market still has much growth potential supported by consumers’ positive impressions of it. Developing ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  3. Women's Beauty and Grooming Routines - China - August 2018

    “Chinese women are increasingly willing to invest in facial skincare, leading them to switch to higher-priced brands and adopt more steps into their routines, especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  4. Leisure Time - China - August 2018

    “Consumers nowadays pay attention to personal feelings and try to strike a work-life balance. They place emphasis on sensory and immersive experiences and explore multiple meanings through leisure products and services. Brands should provide opportunities for consumers to express their ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  5. New Retail - China - August 2018

    “New Retail is fast becoming the driving force behind the development of China’s consumer market, drawing together all aspects of people’s consuming lifestyles, and fundamentally changing the relationship between retailers, brands and consumers. Shopping is fast integrating with all areas of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  6. Attitudes towards KOLs - China - August 2018

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers with humanized ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  7. Attitudes towards Comfort Foods - China - July 2018

    “There is a good opportunity for comfort food in China as Mintel research shows using foods to adjust the mood is a widely recognised practice by Chinese consumers and there is a wide acknowledge of the impact of food on people’s mood. Businesses, especially snack brands, can communicate on the ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2018
    China
  8. Laundry and Fabric Care - China - July 2018

    “Concentrated laundry liquid has the potential for greater penetration in China, but more education is needed for consumers. This is a saturated market starts and so opportunities lie in catering to niche demands such as specialised fabric care and baby laundry products. Proving safety credentials ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2018
    China
  9. Car Hire - China - July 2018

    “Chinese consumers rent cars mostly for domestic self-drive tour and visiting family or friends. Consumers with a high income tend to rent for self-drive tour and the low income group like to rent for visiting family or friends. Males aged 30+ usually use B2C platforms for a specific and ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2018
    China
  10. Personal Investment Products - China - July 2018

    “Investors who have an annual household income of over RMB 500,000 are actually not that different from general consumers in terms of investment experience and preferred products. They are pretty mainstream. High risk high return product preferers tend to be those who have a high educational ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2018
    China
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