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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cruises - China - April 2019

    “Although the cruise market is currently in a transitional period, there is potential for market growth in the long term. It is important for companies to focus on service quality, differentiating activities and forming strong partnerships with travel agencies to achieve sustainable growth. ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  2. Western-style Fast Food - China - April 2019

    “Consumers are concerned that having high-calorie and greasy Western-style fast food very often could cause health issues. Western-style fast food businesses could start to introduce healthy drinks, such as probiotic drinks, NFC drinks and infusion teas to mitigate the problems. Besides healthy ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  3. Digital Trends - China - April 2019

    “Consumers might have a desire to switch off, but their ownership and usage trends of digital products reveal their increasing addiction to the online world. They are passionately pursuing the upgraded and new functions and are enthusiastic to be the decision-makers of purchase. However, they are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  4. Lactobacillus Beverages - China - April 2019

    “Current innovation in lactobacillus drinks focuses on functional benefits and added nutrients. But in the long term, as consumers become more knowledgeable, they will realise the limitations of lactobacillus drinks in terms of functionality. Manufacturers and brands can position lactobacillus ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2019
    China
  5. Digital Marketing in Automotive - China - March 2019

    “As consumers become more and more discerning and knowledgeable about cars, this increases the importance of targeting the right group of consumers through marketing. Mintel finds significant differences between female and male consumers in the way they process car information and how they act ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  6. Consumer Spending Priorities - China - March 2019

    “Mintel has revealed that consumers’ current financial situation and how they expect their finances to shape up over the coming year are close to last year’s survey results. This means that overall spending sentiment has not been hit by the negativity in macro-economic indicators.

    On the other ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  7. Infant Milk Formula - China - March 2019

    “In the post registration era, leading players are gaining bigger market share with unqualified players being squeezed out. Big SKU strategies have also helped established brands strengthen winning positions by concentrating resources on research and marketing.Although a declining birth rate ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  8. Plant-based Diet - China - March 2019

    “Consumers with growing health concerns are embracing the power of plants, and while they hold positive perceptions towards plant-based food and drink, they will lean towards diets that are curated to Chinese palates. The demand for more diverse offerings in premiumised plant-based food and drink ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  9. Oral Hygiene - China - March 2019

    “The premiumisation trend continues to influence the oral hygiene market with consumers’ awareness of oral health in terms of both product usage and knowledge accumulation sides. Electric oral care products not only bring more advanced functional results, but also an association with better life ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  10. Dishwashing Products - China - March 2019

    “The Chinese dishwashing market is at a mature, steady stage, and has been facing annually easing growth. The market opportunities lie in consumers trading up to premium products after becoming more informed about available offerings. As such, it is not surprising to see a remarkable number of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
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