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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes towards Fitness - China - May 2018

    “Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2018
    China
  2. The Chinese Consumer - China - April 2018

    “Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  3. Festive Foods - China - April 2018

    “The essential of festive foods isn’t about putting the products in a festival-themed package, but the intrinsic connection with festivals. It is these connections that drive consumers’ consumption and gifting of festive foods during festivals. Innovations around flavours, packaging and formula ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  4. Consumer Spending Priorities - China - March 2018

    “There are many grounds to believe continuous growth in consumer spending will take place in 2018, but businesses should not simply conclude that growth will be easy in every sector. When it comes to luxury indulgences, holidays and beauty services are going to catch more share of consumers’ ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  5. Wedding Trends - China - March 2018

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young couples are more likely ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  6. Managing Skin Conditions - China - February 2018

    “Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more preventative usage by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  7. Marketing to Pet Owners - China - January 2018

    “The pet industry will continue on an upward trajectory, especially related to cat ownership. This is because people want to fill the emotional void in their lives (eg parenthood) without completely changing their lifestyles. As pet owners value animals’ companionship a lot, marketing ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  8. Marketing to Mintropolitans - China - June 2017

    “Despite their strong self-confidence and positive attitude towards future, Mintropolitans are more emotionally stressed than the rest of consumers. They acknowledge the importance of purchasing ethical brands, but the underlying reason is less of an altruistic act but more about self-protection ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  9. Luxury Cars - China - June 2017

    “It’s been a trend for luxury car brands to introduce compact models targeting young car buyers with the hope of boosting sales. This strategy works for customisable car models under big names with pleasing appearances. While for brands that are still cultivating the market, it is critical to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  10. Consumer Attitudes towards Luxury - China - May 2017

    “As more affordable luxury brands and items are available, the Chinese luxury market is performing well. Desire for luxurious experiences is on the rise, but the majority of Chinese consumers tend to treat luxury as a collective concept and are yet to recognise the unique brand value of different ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2017
    China
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