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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  2. Weight Loss and Health Supplements - China - September 2016

    “Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition. There is no reason for brands to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  3. Marketing to Teens - China - September 2016

    “Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  4. Credit and Loan Products - China - July 2016

    “How credit and loan products could be designed and operated is more influenced by regulators than providers. In China, benefiting from the Inclusive Finance policy, internet finance players like peer-to-peer lending firms, internet-based banks and equity crowdfunding platforms are thriving. ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2016
    China
  5. Marketing to Mintropolitans - China - June 2016

    “There are lucrative opportunities for market players – manufacturers, retailers and service operators – to cater to Chinese consumers’ growing desire for expressing their individualism, collecting new and exciting experiences and creating balance and wellbeing in life. Brands should particularly ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2016
    China
  6. The Chinese Consumer - China - April 2016

    “China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine. Ever-increasing disposable income and an optimistic economic outlook encourages ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2016
    China
  7. Consumer Spending Priorities - China - March 2016

    “Although confidence levels remain high, the negative impact from the slowdown in the economy and the sluggish financial market is starting to affect spending behaviour. Consumers are optimistic in a cautious way; however the need for self-indulgence is driving growth of discretional categories.”
    – ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2016
    China
  8. Cleaning the House - China - March 2016

    “Apart from concentrating on driving sales through encouraging more frequent usage of household cleaning products, brands should also focus on product development in products featuring creative packaging design and natural ingredients to add to value perceptions. Opportunities also exist for ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2016
    China