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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Teens - China - November 2018

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour and high-quality ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2018
    China
  2. Wedding Trends - China - March 2018

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young couples are more likely ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  3. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  4. Marketing to Teens - China - November 2017

    “Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New opportunities lie in financial ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2017
    China
  5. Marketing to Students - China - September 2017

    “Chinese university students are more into trend-leading brand propositions than before and respect values that they do not necessarily agree with. They tend to be more laidback than older generations – appreciating flexible opportunities for learning and earning and shying away from aggressive ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2017
    China
  6. Marketing to Mums - China - December 2016

    “Modern Chinese women are more confident than ever. But when they become mums, their life is no longer the same and they feel somewhat disoriented and helpless. New mums will see the world from a new perspective and learn how to walk the crooked path of motherhood independently. They are not ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2016
    China
  7. Marketing to Students - China - October 2016

    “Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  8. Marketing to Singles - China - June 2015

    “Single people’s happiness is largely dependent upon how well they are able to support their life financially to fulfil their needs and interests. While there is great business potential lying in satisfying the advanced needs of the ‘Live in the moment singles’ and the rising ‘Independent ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2015
    China
  9. Marketing to Over 55s - China - February 2015

    “In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2015
    China
  10. Marketing to Mums - China - December 2014

    “According to the National Bureau of Statistics, there are more than 15 million women giving birth to babies in China every year, with the majority of them (about 65%) being first-time mums. The proportion of first-time mums is even higher amongst urban consumers – reaching an average of 89% over ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2014
    China
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