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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Mobile Gaming - China - October 2018

    “More and more gamers are playing on mobile devices while the average playing time has increased slightly compared to last year. Consumers have more motivations to make in-game purchases than before and they tend to try variety of games. Therefore, increasing players’ retention rate and ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2018
    China
  2. Social Networks - China - September 2018

    “Although dominating positions rarely change, the social network market is changing fairly fast regarding functions: newsfeeds and short videos are introduced to better generate ad revenue, while dominator WeChat is building its operating system to keep its users. Also, social network shopping, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    China
  3. Paying for Digital Content - China - August 2018

    “Digital content providers could expect stable and continuous spending from consumers, since they are used to enjoying online media and paying for valuable contents. The knowledge content market still has much growth potential supported by consumers’ positive impressions of it. Developing ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  4. Online Gaming - China - December 2017

    “Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting consumers’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining existing ones when they ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  5. Digital Trends - China - June 2017

    “Consumers are more selective and have higher requirements on compelling features of digital products, but this does not stop them from trying new, innovative but less mature technologies, eg smart home appliances. Multiple functions and portability are two main purchase triggers. Interestingly, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2017
    China
  6. Social Networks - China - May 2017

    “That consumers are showing a trend to ‘switch off’ does not mean that marketing on social networks is no longer important. Instead of keeping consumers online, marketing should offer people alternative ways to connect with the real world.”
    – Terra Xu, Senior Research Analyst

    This report examines ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    May 2017
    China
  7. Mobile Phones - China - February 2017

    “In the saturating mobile phone market, replacement purchase is the key driver as consumers show the potential to trade up. This is especially the case for lower tier cities and rural areas. Brands should focus on offering outstanding premium phones and also pay attention to developing offline ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    February 2017
    China
  8. Wearable Technology - China - December 2016

    “Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing communication channel to ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2016
    China
  9. Living Online - China - October 2016

    “Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online advertisements, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
  10. Mobile Device Apps - China - October 2016

    “Apps should be adapted to more devices besides smartphones and tablets. For in-app advertisements, native advertising that fits both the device and consumers’ habits when using apps can enhance efficiency. Consumers do look for various functions on apps, and integrating mobile apps allow ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2016
    China
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