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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Menu Insights - China - September 2016

    “Consumers’ preference for staple food and a side dish is different at breakfast, compared to lunch and dinner. Breakfast menu can drive growth for foodservice operators, especially when more consumers tend to have breakfast out. Menus specifically for kids can be appealing to families. Moreover, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  2. Coffee - China - September 2016

    “Though the penetration of drip-bag coffee is still low in China, drip-bag coffee has the convenience of instant coffee and the original taste of freshly brewed, and the medium price range between the two. In addition, as its format is similar to traditional Chinese tea bags, consumers could ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  3. Luxury Retailing - China - September 2016

    “Consumer attitudes to luxury brands have changed recently as the market has recovered growth, if at a slower pace than before. Attitudes are increasingly focused on experiences rather than only things, and increasingly diverse consumers are choosing from a much wider range of brands. Luxury ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  4. Marketing to Teens - China - September 2016

    “Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  5. Payment Preferences - China - September 2016

    “Chinese consumers are enjoying the benefits of mobile third-party payments way before the Western world. It is a joint result of the government support on payment development, the down-to-earth promotions of payment organisations and the open attitudes of consumers. The leading companies are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  6. Western Spirits - China - September 2016

    “China’s Western spirits market is under pressure and reflects how the anti-extravagance campaign has affected the luxury sector. Market recovery has been seen and future growth can be projected based on current forecasts and trends, such as premiumisation in the non-business sector and positive ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    September 2016
    China
  7. Laundry and Fabric Care - China - August 2016

    “In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
    – Yujing Li, Senior Research Analyst

    This report discusses the following key topics:

    • How can laundry and fabric care ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  8. Yoghurt - China - August 2016

    “Constant product upgrading and continued emphasis on naturalness and higher nutritional values will help draw consumers in and keep current users, while there are also innovation opportunities to appeal to the rising interest in super indulgent variants and a need for yogurt/yogurt drinks as a ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  9. Online Media Consumption Habits - China - August 2016

    “Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.”
    – Terra Xu, Senior Research Analyst

    This ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
  10. Facial Skincare - China - August 2016

    “China’s facial skincare market is dynamic and robust.  Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains. Digital technology is also facilitating users’ ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2016
    China
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