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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes towards Prestige Facial Skincare Products - China - April 2018

    “Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  2. Fermented Soft Drinks - China - April 2018

    “The growing awareness of healthy diet from consumers, together with the motivation for innovation to drive the business from manufacturers, has contributed to the rise of fermented soft drinks, which have the potential to become a main sector in China’s drinks market.”

    - Loris Li, Associate ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  3. Ice Cream and Dessert Shops - China - April 2018

    “China’s ice cream and dessert shop market has enjoyed robust growth in the last five years, helped by the growth of new and more specialised brands; however, there’s still room for more niche products, such as frozen yogurt. As consumers are craving unique and fun experiences, exploring ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    April 2018
    China
  4. Domestic Travel - China - March 2018

    “Current robust growth of domestic travel market is contributed by more consumers, presumably those in lower tier cities, start to embrace travelling as a common leisure activity. The development of ‘smart travel’ enables domestic travellers to free from reliance on human tourist guides, and ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  5. Oral Hygiene - China - March 2018

    “Innovation in technology, product claims and packaging is driving both mature and newer product types such as electric toothbrushes and toothpaste for sensitive teeth, to continuously grow. Niche brands like Lion and Kao become more competitive and are posing challenges to big players by ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  6. Purchasing Food and Drinks for Children - China - March 2018

    “As the concept of a balanced diet becomes popular, not all parents are interested in implementing strict rules on their child’s diet. Giving in to children’s requests and occasionally buying unhealthy treats is not always seen as a bad decision because some parents think that raising a happy, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  7. Dairy Consumption Trends - China - March 2018

    “The dairy market as a whole is growing stably while different categories have very different performances. Cheese and yogurt are the winning categories, while milk, ice-cream and butter & yellow fats are performing less well by comparison. On the other hand, consumers have very different ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  8. Children Products Retailing - China - March 2018

    “While growing well, the children’s products retail market is highly fragmented and competitive. The focus of that competition is now shifting from quality of products, towards more focus on quality of service. Services being sought include more expert advice on child development and product ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  9. Digital Marketing in Automotive - China - March 2018

    “30-39-year-olds, instead of young adults, show the highest interest in WeChat moment flow ads, especially those full-size SUV (Sports utility vehicles) and MPV (Multi-purpose vehicle) buyers. Therefore, car ads on this channel could highlight the large inner space, with a family theme to attract ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  10. Consumer Spending Priorities - China - March 2018

    “There are many grounds to believe continuous growth in consumer spending will take place in 2018, but businesses should not simply conclude that growth will be easy in every sector. When it comes to luxury indulgences, holidays and beauty services are going to catch more share of consumers’ ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
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