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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Consumer Attitudes towards Housing Needs - China - January 2018

    “Young adults in China, eg post 90s, show a more welcoming attitude towards renting. However, that is because they are willing to spend more of their income in improving living quality when they are tenants. They still hold a strong mind-set at owning a property of their own. To attract them, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    China
  2. Consumer Snacking Trends - China - January 2018

    “Despite the increasing propensity to be health conscious among today’s consumers, as high as 80% of people still say snacking makes them happy rather than guilty, suggesting snacking innovation isn’t just about healthy-driven, better-for-you products. There is a true demand for real indulgence, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  3. Haircare - China - January 2018

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  4. Marketing to Pet Owners - China - January 2018

    “The pet industry will continue on an upward trajectory, especially related to cat ownership. This is because people want to fill the emotional void in their lives (eg parenthood) without completely changing their lifestyles. As pet owners value animals’ companionship a lot, marketing ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  5. Festival Shopping - China - January 2018

    “Festivals are reshaping consumers’ spending patterns, especially online shopping festivals. Greater spending power and choice are driving individualisation among consumers and the need for innovation by retailers and brands. Demand for better quality experiences is also driving the convergence of ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  6. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  7. Beer - China - December 2017

    “Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”

    – Laurel Gu, Research Director, Food and Drink

    This report looks at ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  8. Online Gaming - China - December 2017

    “Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting consumers’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining existing ones when they ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  9. Tires - China - December 2017

    “Generally speaking, compared to tier one city tire buyers, those from lower tier cities are more practical and proactive and should be an area of focus for tire retailers. Highlighting safety-related features, instead of comfort will be an important way of drawing in these consumers. Brand name ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  10. Coffee Houses - China - December 2017

    "Consumer spending at coffee houses is in a steady growth although some consumers may be switching to quality yet more convenient and value-for-money options such as in-home drip bag coffee and freshly brewed coffee from fast food restaurants. Coffee houses may consider offering more food and ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
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