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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Women's Beauty and Grooming Routines - China - August 2018

    “Chinese women are increasingly willing to invest in facial skincare, leading them to switch to higher-priced brands and adopt more steps into their routines, especially previously niche categories. The next steps could be expanding more segmented skincare products depending on the season, skin ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  2. Fragrances - UK - August 2018

    “Women’s body sprays have triggered the most recent market growth. A new wave of feminism has challenged traditional marketing, and unisex fragrances are a growing trend. A need for natural ingredients has given niche brands the lead, while large manufacturers get left behind. Body spray could be ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  3. Beauty Influencers and Educators - UK - August 2018

    “Traditional experts such as in-store counter staff, make-up artists and dermatologists are the most trusted sources of information in BPC, suggesting that brands can do more to reassert the position of traditional experts. Social media influencers remain important, particularly to young women, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  4. Women's Facial Skincare - UK - July 2018

    “The women’s facial skincare category has seen strong value growth year-on year despite a decline in NPD, suggesting that advertising and marketing messages are resonating with women. Penetration of products has increased in the last 12 months, indicating that women are adding multiple steps to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  5. Medicated Skincare - US - July 2018

    "The medicated skincare market grew by 0.4% in 2017 and will reach an estimated $1.1 billion in 2018; an increase of just $14 million. Through 2023, Mintel estimates that the market will add between 1% and 3% per annum. Better prevention, oral medications, and non-medicated products will continue ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  6. Color Cosmetics - Brazil - July 2018

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  7. Color Cosmetics - US - July 2018

    "Despite a slowdown, color cosmetics continues to post growth, with facial cosmetics still commanding the highest consumer spend. The popularity of the no-makeup look continues to be on-trend, with consumers seeking skincare-based formulas to boost radiance. Lastly, Black women are a key market, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  8. Men's Facial Skincare - UK - July 2018

    “The market decline continues as men shrink their skincare regimes. While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish. The advertising narrative needs to appeal ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  9. Maquiagem e Esmalte para Unhas - Brasil - Julho 2018

    “A categoria de maquiagem e esmalte para unhas tem diversas oportunidades para inovar no Brasil, com formatos, texturas e posicionamentos diferentes. Além disso, as novas tecnologias estão mudando o cenário atual, e as marcas estão tendo que acompanhar essa tendência com aplicativos de realidade ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  10. Colour Cosmetics - Eye and Eyebrow - China - June 2018

    “Eye and eyebrow colour cosmetics are usually harder to apply and require more make-up techniques to create a delicate look, highlighting the importance of NPD (New product development) in easy-to-use products in this category. Eyeshadow holds the greatest growth potential in the next few years, ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    June 2018
    China
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