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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Customer Loyalty and Reward Schemes - UK - June 2018

    “Retailers need to increasingly evolve their loyalty schemes so that they are not just focused on points and monetary rewards, but on engaging emotionally with customers by offering them unique experiences or services. Given that membership of rewards schemes is currently skewed towards consumers ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  2. Ethical Lifestyles - UK - June 2018

    “Press headlines and popular TV shows such as Blue Planet II have helped to raise people’s awareness of the extensive harm mankind has wreaked on the Earth. However, plateauing recycling rates and rising food waste levels show that, despite their increased awareness, people are failing to make the ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  3. Marketing to Black Millennials - US - June 2018

    "Black Millennials are a tenacious group who are grounded in their faith and belief that they will be the change they want to see – within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  4. Marketing to Hispanic Millennials - US - June 2018

    "The Hispanic Millennial generation accounts for the largest share of the Hispanic population. Due to their significant influence on older and younger Hispanics, understanding Hispanic Millennials provide hints about the future direction of the Hispanic market as a whole.
    - Juan Ruiz, Director of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  5. Attitudes toward Gaming - US - June 2018

    "While video games may serve the simple purpose of casual entertainment for most, a smaller share of dedicated gamers care a great deal about what they play. The casual nature of mobile gaming can appeal to a wider net of people, but console and computer gamers will drive trends and advancements ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  6. Men's Attitudes to BPC - Brazil - May 2018

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  7. Lifestyles of Millennials - Brazil - May 2018

    “Millennials have been directly impacted by the economic recession and the high levels of unemployment. On the one hand, this situation drives them to live in their parents’ house for longer and to demonstrate a pessimistic perception about the future of the country’s economy. On the other hand, ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  8. Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

    “Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that they will keep ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  9. Estilo de Vida dos Brasileiros – Inovando Durante a Recessão - Maio 2018

    “Apesar da instabilidade política pela qual o país está passando, existe uma percepção positiva sobre a retomada do crescimento da economia. O brasileiro aprendeu com a crise e criou novos modelos de negócios, produtos e serviços a preços mais acessíveis, e a tendência é de que eles continuem a ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
  10. Atitudes dos Homens com Produtos de Beleza e Cuidados Pessoais - Brasil - Maio 2018

    “O mercado de produtos de beleza e cuidados pessoais masculinos tem alguns desafios a enfrentar. Apesar dos homens estarem, por exemplo, deixando a barba/bigode crescer, a maioria deles ainda não usa nenhum tipo de produto específico para esses pelos faciais. Além disso, as barbearias precisam ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    May 2018
    Brazil
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