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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Gambling and Sports Betting - US - August 2018

    "Although they have been growing steadily, the gambling and sports betting markets have the potential to bust out in the coming years. Sports betting markets are expected to open up significantly on the heels of a monumental Supreme Court decision allowing states to regulate this market. Still, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  2. Attitudes towards KOLs - China - August 2018

    “The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers with humanized ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    August 2018
    China
  3. Frequent Travel Programs - US - July 2018

    "A strong economy encourages people to spend on travel. With many tools available to help consumers find the lowest prices, travel providers lean on their loyalty programs to build crucial brand loyalty. These programs must innovate in order to maximize their effectiveness in the face of changing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  4. Color Cosmetics - Brazil - July 2018

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
  5. Consumers and the Economic Outlook - US - July 2018

    "Consumers remain confident in their financial health and anticipate little change in the coming year, resulting in stable patterns of financial opinions and behaviors. Consumers hope to save for the future while also maintaining spending levels that accommodate their current lifestyle. This ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  6. Attitudes toward Corporate Social Responsibility - US - July 2018

    "In today’s highly polarized times, consumers increasingly want to know that they share consistent values with the companies they purchase from. As a result, CSR (corporate social responsibility) programs have grown far beyond token charitable initiatives and in some cases are completely reshaping ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  7. Patio and Backyard Living - US - July 2018

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep outdoor improvements in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  8. Consumers and the Economic Outlook - Quarterly Update - UK - June 2018

    “The increase in confidence that we discussed in Consumers and the Economic Outlook – UK – March 2018 clearly wasn’t a one-off. Our confidence data has been running for almost a decade now, and people’s assessments, both of their current financial situation and how they expect their finances to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  9. Customer Loyalty and Reward Schemes - UK - June 2018

    “Retailers need to increasingly evolve their loyalty schemes so that they are not just focused on points and monetary rewards, but on engaging emotionally with customers by offering them unique experiences or services. Given that membership of rewards schemes is currently skewed towards consumers ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  10. Ethical Lifestyles - UK - June 2018

    “Press headlines and popular TV shows such as Blue Planet II have helped to raise people’s awareness of the extensive harm mankind has wreaked on the Earth. However, plateauing recycling rates and rising food waste levels show that, despite their increased awareness, people are failing to make the ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    June 2018
    UK
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