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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Gen Z - Canada - September 2019

    "Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z in such a way that ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    Canada
  2. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to be used for a ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  3. Brexit: Future Hopes and Fears - Ireland - September 2019

    “Provenance will continue to play well post-Brexit and Irish consumers will increasingly favour food and drink products sourced locally. Highlighting where food and drink products are originating from and how much of the purchase price local manufacturers receive will resonate with consumers who ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    September 2019
    Ireland
  4. Marketing to Outdoor Lovers - China - September 2019

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  5. Cuidados com a Pele - Quais as Tendências e Oportunidades de Inovação Através de Ingredientes e Formatos - Brasil - Setembro 2019

    “Produtos de cuidados com a pele do rosto e do corpo têm alguns desafios para atrair cada vez mais brasileiros para a categoria. Poucas marcas desenvolvem produtos faciais voltados para a pele sensível, e muitos produtos parecem não ser adaptados aos principais tipos de pele citados pelos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2019
    Brazil
  6. Marketing to Hispanic Moms - US - September 2019

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means their influence will be ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2019
    US
  7. Credit Cards - UK - August 2019

    “People continue to use their credit cards for spending, making the most of benefits and extra protection. They are hesitant about taking on unnecessary debt and are keen to repay as soon as possible. Providers are rethinking their proposition, to meet the needs of both transactors and borrowers ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  8. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  9. The Luxury Consumer - US - August 2019

    "The concept of luxury is evolving beyond fine jewelry and formalwear. For today’s consumers, easy, enjoyable, even interactive experiences can be luxuries as well. For younger, male consumers, however, recognizable brand names are still an important part of signaling a luxurious lifestyle. ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  10. Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019

    “This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. Companies should ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    July 2019
    Brazil
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