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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Tea and RTD Tea - US - September 2018

    "The vast majority of adults drink tea and many are daily tea drinkers. The complex array of tea formats, varieties, and flavors offers options that appeal to a broad spectrum of consumers. Yet category sales improved only slightly from 2017-18, as sales softened in the leading canned/bottled ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  2. The Private Label Food Consumer - UK - September 2018

    “Despite facing undeniable – and significant – headwinds, it is by no means all doom and gloom for brands. Nurturing perceptions of offering the ultimate in enjoyment, a unique taste, superior quality, and exciting flavours will be key to promoting brand loyalty. That brands are still seen to have ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    September 2018
    UK
  3. Coffee - UK - September 2018

    “Coffee drinking is ingrained among Brits, with usage on-par with the quintessentially British tea. However, a plateauing in pod machine ownership has put the brakes on coffee pods’ growth and slowed the overall volume performance. Reusable pods could polish the green credentials of pod machines ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    September 2018
    UK
  4. The Recreational Cannabis Consumer - US - September 2018

    "As of July 2018, nine US states and the District of Columbia have legalized cannabis for recreational (adult) use, and moves toward expanded legalization are underway. This has and will continue to impact some food and drink categories. Already, 34% of cannabis users have decreased alcohol ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  5. Dark Spirits and Liqueurs - UK - September 2018

    “Friend/family recommendations and tasting sessions stand out as key means to drive dark spirits trial. Companies can incentivise recommendations through rewards such as discount vouchers and marketing messages themed around knowledge sharing. Meanwhile sampling initiatives would help to overcome ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    September 2018
    UK
  6. Dairy and Non-Dairy Milk - US - September 2018

    "Milk is characterized by two vastly different markets: the large but declining dairy milk market and the much smaller but fast-growing non-dairy milk market. While dairy milk remains a household staple for most Americans, non-dairy milk is quickly gaining popularity as a more healthful ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    US
  7. Coffee and Coffee Shops - Canada - September 2018

    "Canadians love coffee, though what they expect of the category varies. Some look to explore and experiment with new and different types of coffee, while for others, coffee is a ritualistic morning pick-me-up that they don’t want to mess with. Whether one is actively interested in exploring new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2018
    Canada
  8. Hot Drinks - Ireland - August 2018

    “Between declining consumers prices and increased out-of-home drinking, the hot drinks market in RoI has seen its value decline, while in NI increased consumer prices have seen value sales increase slightly. Moving forward a key challenge for hot drink brands will be creating the ‘barista’ ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    August 2018
    Ireland
  9. Attitudes towards Craft Alcoholic Drinks - UK - August 2018

    “Where craft brands enjoy a decided advantage over standard ones is the positive emotions they spark among users. Underpinning this is a perception of craft brands as supporting their local economy. Marketing messages presenting their company as part of a wider community would help craft producers ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  10. Beer - Brazil - July 2018

    “The economic uncertainty and the concerns about the quality of the products impose some challenges to the beer market. Brands need to differentiate themselves and meet the consumers’ demands in a segmented way – by consumption occasion or type of customer. In addition, it’s important to offer ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    July 2018
    Brazil
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