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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Home Laundry Products - US - August 2018

    "The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  2. Bathroom and Bathroom Accessories - UK - August 2018

    "The rise of online sellers in the bathroom market has been rapid, with several companies reaching a substantial size. Their emphasis on price is a key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of shopping are changing and ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  3. Hábitos de Limpeza da Casa - Brasil - Agosto 2018

    “Sustentabilidade é a palavra da vez para o setor de limpeza. Diversas marcas vêm buscando uma abordagem ecológica, seja através de formulações mais naturais, com menos ingredientes químicos, ou apostando em embalagens recicláveis, reutilizáveis e biodegradáveis. Mas as mudanças no comportamento ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    August 2018
    Brazil
  4. Black Consumers and Cleaning the House - US - August 2018

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  5. Hispanics and Cleaning the House - US - August 2018

    "At not quite $2 billion, Hispanics’ expenditures on household cleaning products have contracted slightly since 2013. Hispanic women continue to take the lead, while Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal differences between ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  6. Laundry and Fabric Care - China - July 2018

    “Concentrated laundry liquid has the potential for greater penetration in China, but more education is needed for consumers. This is a saturated market starts and so opportunities lie in catering to niche demands such as specialised fabric care and baby laundry products. Proving safety credentials ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    July 2018
    China
  7. Furniture Retailing - UK - July 2018

    “Consumer spending on furniture continues to grow, but it’s a fragmented and challenging sector to operate in. Physical stores remain a vital part of the purchase journey but growth in digital capabilities has fundamentally changed the way they’re used and the in-store experience needs to be ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  8. Grilling and Barbecuing - US - July 2018

    "Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an improving economy, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
  9. Air Care - UK - July 2018

    “More people than ever are using air care products, with the category benefiting from meeting both emotional and functional needs. However, concerns over the content of standard fresheners look to have encouraged some consumers to re-evaluate their product choices. Innovation is continuing to ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  10. Patio and Backyard Living - US - July 2018

    "Outdoor spaces are perceived as places of relaxation for most adults. Although outdoor décor is influenced by DIY culture and personalization, most consumers seek functionality over style or flair. The market continues to grow as advancements in comfort and durability keep outdoor improvements in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2018
    US
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