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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Household Paper Products - UK - February 2019

    “While there appear to be opportunities for further growth within the kitchen roll segment, there is still a prevailing attitude among consumers that it is an area on which they can cut spend. It is not that consumers do not see a difference between expensive and budget products, but that ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  2. Air Care - US - January 2019

    "Air care experiences high penetration, resulting in nearly flat market sales over the last five years. While 31% of consumers report using air care products more often as opposed to less often in the past year, long-established formats saw a decline in usage amid ingredient concerns and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  3. Consumer Trends, Attitudes and Spending Habits for the Home - UK - January 2019

    “Despite the backdrop of uncertainty, wages are actually rising faster than inflation. There is strong evidence that people plan to keep on spending on their homes in 2019, reflecting their goal to make the home a more enjoyable place to live. Their desire to make the place feel like their own ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    January 2019
    UK
  4. Home Retailing - China - December 2018

    “Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It will be crucial for ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2018
    China
  5. Buying for the Home Online - UK - December 2018

    “Online retailing accounts for 12.4% of sales through household goods stores and 18.5% of all consumer spending on the home. Online sales of goods for the home have grown at a rapid rate, growing share of consumer spending, while sales through stores have been relatively stable over the same time ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  6. Small Kitchen Appliances - US - December 2018

    "Bolstered by gains within the small cooking appliance segment, the overall market reached $6.5 billion in 2018, a 2.2% increase from 2017. High penetration and long purchase cycles challenge the category from experiencing significant sales growth, as market sales rely largely on new users and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
  7. Utilities - Gas, Electric, Heating Oil - Ireland - December 2018

    “Irish consumers are increasingly wanting to take a stronger hold of their energy management, with a high level of consumers wanting more information on their energy usage to help manage their bills, while a significant proportion of consumers noted interest in generating their own energy at home ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    December 2018
    Ireland
  8. Cleaning in and Around the Home - UK - December 2018

    “Brands in the cleaning market have to react to changes in the structure of households in the UK – more older consumers, more people living alone, more people living with less space, and hence less need to clean. Adapting to that will be challenging, but there are positive signs too, such as a ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  9. Home Insurance - UK - December 2018

    “Home insurers stand to benefit from adding value to their propositions, in a market where price competition remains a major challenge. Policy flexibility and tools to help people calculate the cover they need will appeal to new and existing customers, whilst the growing popularity of smart ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  10. European Retail Briefing - November 2018

    This month's European Retail Briefing includes:

    • Analyst Comment - Discounting - not as easy as it looks
    • An overview of the latest European Retail sales 
    • Highlights of the latest Retail trend observations across Europe.
    • Monthly headlines and retail news across Europe

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    US $377.39 (Excl.Tax)
    Consumer Report
    November 2018
    Europe
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