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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Over-55s - China - March 2019

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  2. Activities of Toddlers and Preschoolers - US - March 2019

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their kids. However, watching ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  3. Marketing to Generation X - UK - February 2019

    “Too often overlooked and consequently too often underserved, Generation X presents a golden opportunity for brands that can welcome them in from the wilderness. Being pulled in all directions can create a build-up of different pressures that brands can help to alleviate, starting by motivating ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  4. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  5. Families and Technology - US - February 2019

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  6. The Future of Aircare & Pest Control: 2019

    Global annual review: what's now and what's next for aircare and pest control markets.

    Rebecca Cullen, Household Care Analyst

    IMMEDIATE FUTURE: THE NEXT TWO YEARS

    • 1. Brands build momentum around health and wellness
    • 2. Niche groups have greater need for air and pest products
    • 3. Aircare and pest control ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    All Regions
  7. Eco and Ethical Lifestyles - Ireland - February 2019

    “Recent press headlines such as floating plastic islands in the ocean have thrust ethical and environmental issues into the spotlight. Although Irish consumers are increasingly interested in the idea of being more ‘ethical’, many are struggling in practice, offering an opportunity for brands to ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    February 2019
    Ireland
  8. Senior Lifestyles - Canada - January 2019

    "Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and dropping the sentiment ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  9. Family Car Buying - Canada - December 2018

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family vehicles’. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    Canada
  10. Marketing to Teens - China - November 2018

    “Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour and high-quality ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    November 2018
    China
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