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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Moms - US - October 2018

    "The competition among brands to get moms’ attention is fierce. Only a small share of moms say they have the money to pay for everything their kids want to do, meaning brands have to put in a lot of effort to make it to the top of moms’ list. One way brands can provide moms more value is by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  2. Lifestyles of the Over-55s - UK - September 2018

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise the full potential of ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    September 2018
    UK
  3. Lifestyles of Generation Z - UK - August 2018

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  4. Children's Attitudes towards Saving - UK - July 2018

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for providers to shake ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  5. Marketing to Millennials - US - June 2018

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  6. Holiday Car Hire - UK - June 2018

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more transparent, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  7. Marketing to the iGeneration - US - May 2018

    Aged 11-23 in 2018, the iGeneration is the generational group that follows Millennials. Also referred to as Gen Z, to Millennials’ Gen Y, the iGeneration is starting to take Millennials’ place in the desirable 18-34 demographic, and marketers are investing in building relationships with this ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  8. Marketing to Young Adults - Canada - April 2018

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with these consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  9. Wedding Trends - China - March 2018

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young couples are more likely ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  10. Children and Health - US - February 2018

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
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