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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Marketing to Millennials - US - June 2018

    Millennials are the largest generational group in the US and as they age they are only becoming a more important part of the consumer economy. Millennials are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2018
    US
  2. Holiday Car Hire - UK - June 2018

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more transparent, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  3. Marketing to the iGeneration - US - May 2018

    Aged 11-23 in 2018, the iGeneration is the generational group that follows Millennials. Also referred to as Gen Z, to Millennials’ Gen Y, the iGeneration is starting to take Millennials’ place in the desirable 18-34 demographic, and marketers are investing in building relationships with this ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2018
    US
  4. Marketing to Young Adults - Canada - April 2018

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with these consumers ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2018
    Canada
  5. Wedding Trends - China - March 2018

    “Although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family cohesion and conformity. This means dating, wedding planning and marriage counselling businesses will not become sunset industries. In fact, young couples are more likely ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2018
    China
  6. Children and Health - US - February 2018

    "Illness is prevalent among children, as 97% of children younger than 12 experienced some type of illness symptom in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  7. Family Vacations - US - February 2018

    "For parents with kids under 18 in the household, family vacations offer an opportunity for quality time, relaxation, and even some adventure. Visiting family and friends is the most popular type of trip, indicating that the destination may already be dictated for family vacations. Even so, travel ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  8. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching need for convenience ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  9. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  10. Senior Lifestyles - US - December 2017

    "There are more than 50 million seniors aged 65+ in the US and this age group is growing more than three times faster than the total population, making them an important segment for marketers to consider. Since their career concerns are largely in the rearview mirror, seniors today are focused on ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
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