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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Holiday Travel - US - May 2019

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ attitudes around how they ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  2. Marketing to Gen Z - US - May 2019

    "Generation Z is growing up. They are focused on the future and feel tremendous pressure to succeed. They are close to their parents and still rely on them financially, but are optimistic about their future careers. They are more into social media and video games than older generations, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2019
    US
  3. Parents' Online Shopping Habits - US - April 2019

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to feel comfortable ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2019
    US
  4. Marketing to Over-55s - China - March 2019

    “Seniors enjoy socialising with others and will not hesitate to make new friends. They are prudent as well as assertive consumers and place a great emphasis on utility and value for money. Offline events are a good way to promote brands to older people, as is harnessing the influence of senior ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    March 2019
    China
  5. Activities of Toddlers and Preschoolers - US - March 2019

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their kids. However, watching ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2019
    US
  6. Marketing to Generation X - UK - February 2019

    “Too often overlooked and consequently too often underserved, Generation X presents a golden opportunity for brands that can welcome them in from the wilderness. Being pulled in all directions can create a build-up of different pressures that brands can help to alleviate, starting by motivating ...

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    February 2019
    UK
  7. Beauty Influencers - US - February 2019

    "The power of beauty influencer marketing continues to grow, with women flocking to social media for tutorials and product reviews. Most women follow beauty influencers to learn more about trends, and the use of influencers can shorten the learning curve while minimizing the risk often associated ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  8. Families and Technology - US - February 2019

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  9. The Future of Aircare & Pest Control: 2019

    Global annual review: what's now and what's next for aircare and pest control markets.

    Rebecca Cullen, Household Care Analyst

    IMMEDIATE FUTURE: THE NEXT TWO YEARS

    • 1. Brands build momentum around health and wellness
    • 2. Niche groups have greater need for air and pest products
    • 3. Aircare and pest control ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    February 2019
    All Regions
  10. Eco and Ethical Lifestyles - Ireland - February 2019

    “Recent press headlines such as floating plastic islands in the ocean have thrust ethical and environmental issues into the spotlight. Although Irish consumers are increasingly interested in the idea of being more ‘ethical’, many are struggling in practice, offering an opportunity for brands to ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    February 2019
    Ireland
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