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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Attitudes to Advertising - Ireland - August 2019

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable them to connect ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    August 2019
    Ireland
  2. Family Entertainment - US - August 2019

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment options that can keep ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2019
    US
  3. Books and e-books - UK - July 2019

    “2018 was another positive year for the print book market and Mintel’s research shows the strength of people’s affection for bricks-and-mortar bookstores, whether part of a chain or independent. Waterstones continues to make acquisitions to better position itself against Amazon, particularly with ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  4. Regional Newspapers - UK - July 2019

    “While consumer resistance to online paywalls means regional newspapers continue to struggle to monetise rapidly growing digital audiences, distinctive print and specialist online products could have potential to open readers’ wallets.”
    – David Walmsley, Senior Leisure Analyst

    This report looks at ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  5. News Media - US - July 2019

    "News media is an integral component of everyday life for most consumers. A lack of trust and a plethora of options have made it difficult for the average news consumer to figure out what is real and whom to trust in a continuously fragmenting market. As news media becomes more personality driven ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2019
    US
  6. Digital Media Consumption (News, eBooks and Video) - China - June 2019

    “The popularization of smartphones enables consumers to enjoy online activities anytime, anywhere. With online videos, online news and e-books universally popular in China, the next step for the media industry will be encouraging consumers to pay for digital content and increasing penetration ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    June 2019
    China
  7. Digital Advertising - UK - June 2019

    “Consumers now have more opportunities to control how their personal data can be used, potentially reducing the effectiveness of standard advertising targeting methods. People express a strong interest, however, in actively providing platforms and advertisers with more information on their ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  8. Music and other Audio - CDs, streaming, downloads & podcasts - UK - May 2019

    “Changing media consumption habits, emerging technologies and new listening devices are all set to increase streaming’s dominance of the music and audio market, but physical and digital formats can still have a positive future as niche products for the connoisseur.”
    David Walmsley, Senior Leisure ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    May 2019
    UK
  9. Digital Trends - Asian Consumers - US - May 2019

    "Although the Asian American population is small, it is incredibly influential to the development of emerging tech trends in the US. A mobile-first strategy and smart home integration will be important to reaching this tech-savvy group as they look to connect to their domestic and international ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2019
    US
  10. Online Dating - UK - April 2019

    “Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated artificial intelligence”.

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    £1,995.00 (Excl.Tax)
    Consumer Report
    April 2019
    UK
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