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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital Trends (Consumer) - US - March 2018

    With ever expanding means of accessing the internet, ranging from skills on smart speakers to television apps to podcasts, brands face an increasingly daunting task of determining the best points of contact; adding to the difficulty of this task is the finding that the same demographic groups run ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2018
    US
  2. Hispanics' Content Consumption and Sharing - US - February 2018

    "As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional media channels by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2018
    US
  3. Television Advertising - US - January 2018

    "Many online adults viewed a commercial via linear television in the last week, and these ads continue to have a powerful influence; the majority of viewers for every category surveyed have had some positive responses to commercials, including the desire to learn about new products and gain new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  4. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  5. Music Concerts and Festivals - US - December 2017

    The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income and the economy ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2017
    US
  6. Content Consumption: TV and Movies - US - October 2017

    "The focus of both the mainstream press and much research on the video market is often negative, with projections of massive declines in pay TV subscriptions or losses to studio revenue as households subscribe to online services instead of buying individual movies. It is true that single ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  7. Movie Theaters - US - October 2017

    Movie theaters face stiff competition from other content providers for consumers’ leisure time and dollars. However, total movie theater revenues are estimated to reach $17.2 billion in 2017, representing a 23.1% increase from 2012-17. As ticket prices rise and theater menus expand, Mintel ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2017
    US
  8. Pay TV and Streaming Services - Canada - September 2017

    "The market for pay TV cable and satellite has been on the decline for several years now, while pay TV via the internet has seen substantial growth in the past five years. This represents an adjustment of how consumers consume media, thus brands in the category are putting an emphasis on online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    September 2017
    Canada
  9. Digital Advertising - US - August 2017

    "Propelled by growth in mobile and social, digital ad sales in total increased by more than 20% annually from 2014-17, but rapid growth in mobile and social is stunting other opportunities, particularly considering that desktop remains the primary platform for browsing and streaming video among ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2017
    US
  10. Hispanics' News Consumption - US - April 2017

    Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2017
    US
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