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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Furniture Retailing - US - July 2014

    “Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  2. Retailer Loyalty Programs - US - July 2014

    “While loyalty programs likely do not lead to complete loyalty to a specific retailer, many consumers are likely to change their shopping habits in order to earn incentives. However, there is also a significant demand for more meaningful rewards and easier ways of earning them, suggesting that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    July 2014
    US
  3. Online Shopping - US - June 2014

    “E-commerce sales are growing rapidly, but are still only at the outset of a journey to become the default means of shopping for the vast majority of purchases, including categories currently seen as unsuitable for online sales.”

    – Billy Hulkower, Senior Technology and Media Analyst

    Some questions ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2014
    US
  4. Warehouse Clubs - US - June 2014

    “Warehouse clubs are favored for their competitive prices, bulk items and quality products; however annual membership fees deter some consumers. Warehouse clubs can offer more tiers of membership as well as more trial shopping days to promote the value of shopping at warehouse clubs.”
    – Ali Lipson, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    June 2014
    US
  5. Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  6. Hispanic Consumers and Online Shopping - US - May 2014

    “Hispanics shop online on sites that they trust, so the challenge to online retailers is to build that trust by offering honest product descriptions, a straightforward shipping process, and a fair and competitive price. As long as online retailers can deliver what they promise on their sites and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    May 2014
    US
  7. The Shopping Experience of Black Consumers - US - April 2014

    “Black consumers shop a wide variety of stores – from Walmart to Barney’s New York. This is not a one-size-fits-all consumer. Marketers need to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  8. The Shopping Experience of Hispanic Consumers - US - April 2014

    “When Hispanics find a good deal, regardless of their age, income, or level of acculturation, they are eager to tell their families and friends about it. Retailers who can identify the needs of this segment and act accordingly may be able to count on Hispanic consumers as valuable allies to spread ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  9. Shopping for Home Decor - US - April 2014

    “Most consumers buy home décor to update the look and feel of their homes and many also buy home décor simply to treat themselves. As consumers are so inclined to buy for themselves/their homes more often, retailers should focus on encouraging more impulse buys in this category. Showcasing new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    April 2014
    US
  10. Hispanic Consumers and Household Products - US - March 2014

    “While Hispanic consumers are not a homogeneous group, one value that practically all share is their belief that personal appearance says a lot about a person. Brands that can partner with them to facilitate these objectives to succeed in this market.” – Juan Ruiz, Senior Multicultural Analyst

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    March 2014
    US
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