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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. The Role of Packaging in an Online Marketplace - US - February 2019

    "The role of packaging in the online shopping channel is becoming a core focus for brands and retailers as consumers shift more of their spending online. Packaging concerns tend to fall into one of three areas – packaging integrity, environmental impact, and appearance. Roughly one third of online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  2. Arts and Crafts Consumer - Canada - February 2019

    "The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    Canada
  3. Children's Clothing - US - February 2019

    "Although future growth faces some challenges due to declining birth rates, the market is steady. Retailers need to find ways to evolve the meaning of value and convenience for parents, especially as they do more shopping online. Further, looking to existing shoppers to drive incremental sales ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    February 2019
    US
  4. The State of the eCommerce Industry - US - January 2019

    "The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  5. Back to School Shopping - US - January 2019

    "The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other shopping moments. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  6. Home Hair Color - US - January 2019

    "The home hair color market continues to struggle. Preferences for natural looks, concerns about damage, and complicated hair color trends―which are typically left to professionals―have placed downward pressure on the market. However, interest among both young and Black consumers is still strong, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  7. Convenience Stores - Canada - January 2019

    "Convenience stores are a fixture in the Canadian retail market. With easily accessible locations and long business hours, they offer consumers a shopping option that is quick and easy. As retail has evolved in recent years – including grocery stores, big box stores and e-commerce – it is ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    Canada
  8. The Arts and Crafts Consumer - US - January 2019

    "Participation in crafts has declined slightly among the adult population, while there was a small uptick among kids and teens from the last year. As of now, crafting is being bolstered by adults of the iGeneration (aged 18-24) and most of all Millennials (aged 25-42). In order to stay relevant, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    January 2019
    US
  9. The Path to Online Purchase: Understanding the Consumer - US - December 2018

    "The path to online purchase is becoming increasingly complex as retailers add options to address shoppers’ priorities and concerns. Product awareness is driven by various online and offline influences, and along the journey, shoppers consider numerous options and compare offers to find the best ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
  10. How Online Shopping for Apparel is Evolving for Consumers - US - December 2018

    "Although the way consumers shop for clothes has evolved drastically throughout the years, with digital becoming an integral part of the process, the reasons for shopping and the desired experience remains the same. Consumers will always have a need for clothing and they still want to be excited ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2018
    US
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