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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Hobbies and Interests - UK - February 2018

    “UK consumers’ favourite hobbies are those which involve minimal outlay such as reading, listening to music and baking/cooking. As consumers are choosing to save, more costly activities may be deemed less affordable. The influence that online content is having on consumers, especially Millennials, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    February 2018
    UK
  2. Children's Online Spending Habits - UK - January 2018

    “Children are particularly responsive to products seen online, so brands must keep a strong social media presence and work with social influencers to promote their product. However, brands must also ensure they are responsibly targeting these consumers to ensure the gatekeepers to a child’s money –

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  3. Television Advertising - US - January 2018

    "Many online adults viewed a commercial via linear television in the last week, and these ads continue to have a powerful influence; the majority of viewers for every category surveyed have had some positive responses to commercials, including the desire to learn about new products and gain new ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  4. Computer Security - UK - January 2018

    “Computer security is an issue for consumers, SMEs, enterprises, and the public sector. It affects anyone who uses any internet-connected device, or indeed anyone who does any transaction with an organisation that has an internet-connected device. Few people fall outside of this definition, with ...

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    US $1,343.55 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  5. Mobile Network Providers - UK - January 2018

    “Competition from MVNOs has driven down prices, while an increasing tendency to buy smartphones outright has given consumers more flexibility in their contract choice. The importance of data allowances has sustained the market but increased personalisation and the rewarding of long-term customers ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    UK
  6. Black Consumers' Content Consumption and Sharing - US - January 2018

    "In spite of factors that could limit entertainment options, Black consumers make video content a priority in their leisure time. Although there is interest in sharing thoughts and experiences, consumption of content seems to be a preference over creation. Live TV is a particularly important ...

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    US $3,995.00 (Excl.Tax)
    Consumer Report
    January 2018
    US
  7. Wearable Technology - UK - December 2017

    “Smartwatches and fitness trackers in particular are becoming increasingly advanced, and the value of these devices is becoming clearer to consumers. Technology for managing health and wellbeing will continue to appeal, whilst functionality such as cellular connectivity will promote these devices ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  8. Digital Trends Quarterly: STBs and Streaming Devices - UK - December 2017

    “Another avenue of development that may increase the growth potential for the smartwatch market is the introduction of more models in the designer/luxury segment. The watch market has a well-established luxury segment in which people are willing to pay a significant premium for prestige, so high ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2017
    UK
  9. Online Gaming - China - December 2017

    “Consumers prefer playing online games with their real-life friends. This reveals an opportunity and also highlights the importance of connecting consumers’ real-world social life with games, which will make consumers ambassadors of games, attracting new users and retaining existing ones when they ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
  10. Virtual Reality - UK - December 2017

    “The market for VR headsets is growing rapidly but limited advertising has left awareness relatively low. New product launches, simpler set-up processes and falling prices will continue to boost take up, while innovative out of the home VR experiences are expanding. The key long-term will be ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    December 2017
    UK
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