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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Digital and Print Magazines - US - December 2014

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2014
    US
  2. Tablets - US - November 2014

    “The tablet has already succeeded in becoming one of the most commonly owned pieces of consumer electronics. As the category continues to mature, manufacturers will need to focus on encouraging upgrades, holding on to price points, or making a clear case for multiple tablet ownership.”
    – Billy ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  3. Digital Trends - Canada - October 2014

    “Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new media subscription (eg ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2014
    Canada
  4. Pay TV and Home Communication Services - US - October 2014

    “The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.”
    – Billy Hulkower, Senior Analyst, Technology and Media

    This report answers the following key questions:

    • Are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2014
    US
  5. Mobile Apps - US - October 2014

    “The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2014
    US
  6. Digital Trends Fall - US - September 2014

    “Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. Consumers may be in love ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2014
    US
  7. Gamers and Gaming - US - September 2014

    “The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2014
    US
  8. Travel Booking - US - August 2014

    “The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers have been investing ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2014
    US
  9. Electronics Retailing - US - August 2014

    “Retailers face a considerable challenge in selling electronics as consumers shift more spending toward mobile technology and traditional big-ticket items reach saturation. Although consumers clearly show an interest in upgrading their current technology, they are also beginning to feel ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2014
    US
  10. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2014
    US
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