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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Bathroom and Bathroom Accessories - UK - August 2018

    "The rise of online sellers in the bathroom market has been rapid, with several companies reaching a substantial size. Their emphasis on price is a key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of shopping are changing and ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  2. Furniture Retailing - US - August 2018

    "The furniture category has grown consistently over past few years, which is expected to continue over the next five years, thanks to a stable housing market and increasing types of living situations, which creates more housing needs. Still, replacement dominates purchases, and consumers need new ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  3. Lifestyles of Generation Z - UK - August 2018

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  4. Grocery Retailing - Canada - August 2018

    "Virtually all Canadians (96%) hold some level of responsibility for grocery shopping. Canadians continue to lean towards traditional supermarkets for items associated with freshness, however, the expansion of supercentres combined with the convenience of one-stop shopping plus the promise of low ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    Canada
  5. Hispanics and Cleaning the House - US - August 2018

    "At not quite $2 billion, Hispanics’ expenditures on household cleaning products have contracted slightly since 2013. Hispanic women continue to take the lead, while Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal differences between ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  6. Airlines - UK - August 2018

    “Airlines face some challenging times over the next few years as Brexit approaches and fuel costs rise. While businesses are cutting back on travel, consumers are still hungry for holidays. However, they will be keeping an eye on spending as the Pound remains weak. Airlines that help consumers ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  7. Consumer Attitudes towards Challenger Brands - UK - August 2018

    “Financial incentives and competitive prices will incentivise people to choose a challenger over an established provider, and give them a clear financial benefit to doing so. However, consumers need help to filter through the growing number of providers to find those that are most relevant to them.”

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  8. Black Consumers and Cleaning the House - US - August 2018

    "A clean house is a healthy house, and many Black consumers take pride in regularly cleaning their home to maintain order and create a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
  9. Beauty Influencers and Educators - UK - August 2018

    “Traditional experts such as in-store counter staff, make-up artists and dermatologists are the most trusted sources of information in BPC, suggesting that brands can do more to reassert the position of traditional experts. Social media influencers remain important, particularly to young women, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  10. America's Pet Owners - US - August 2018

    "Pet ownership in the US continues to climb, propelling the market forward. The market reached an estimated $86.7 billion in 2018 (up 6% over the prior year), with growth experienced among all segments (pet food, pet supplies, veterinary services, pet services)."

    Rebecca Cullen, Household Care ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    August 2018
    US
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