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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Consumers and the Economic Outlook - US - October 2018

    "The economy continues its slow and steady recovery, though economists are hesitant to say that it has officially recovered. While some consumers may be watching economic indicators, many are not, and even those who are may not see the direct effects on their daily lives. Overall, if consumers ...

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    US $2,500.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  2. Mobile Device Apps - UK - October 2018

    “The mobile app market is continuing to expand, with the emphasis firmly on free downloads and subscription payments or microtransactions. Gaming dominates app revenues but there are strong opportunities for other sectors, with augmented reality developments in particular driving app innovations ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    October 2018
    UK
  3. Marketing to Parents - UK - October 2018

    “While there appears to be no end to the enthusiasm for social media bloggers and vloggers expressed by children and teens, parents are far less approving, exhibiting clear concerns over the influence these figures have over their children’s behaviour and on their mental and emotional wellbeing. ...

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    US $2,963.91 (Excl.Tax)
    Consumer Report
    October 2018
    UK
  4. Restaurant Decision Making Process - US - October 2018

    "Restaurant industry sales are expected to grow in coming years as positive economic conditions spur increased consumer spending on AFH (away from home) dining. However, with consumers having more choices of where to dine, restaurants must emphasize convenience to capture dining dollars. In ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  5. Breakfast - Ireland - October 2018

    “Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion – offering ...

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    US $1,478.58 (Excl.Tax)
    Consumer Report
    October 2018
    Ireland
  6. Hot and Cold Cereal - US - October 2018

    "The $10.4 billion cereal category continues to be plagued with struggles, largely an impact of falling cold cereal segment sales. Yet, the category still enjoys nearly universal participation, suggesting that any attrition is in consumption frequency or volume, not overall category participation. ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  7. Suncare and Pollution Protection Products - China - October 2018

    “Higher usage frequency is driving the sunscreen market to grow after the category is widely penetrated, thanks to its association with anti-aging that has encouraged a third of respondents to use it all year round to fight against aging skin. The prevention mindset can also be enhanced in the ...

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    US $4,460.00 (Excl.Tax)
    Consumer Report
    October 2018
    China
  8. Water Filtration - US - October 2018

    "Despite widespread media coverage of lead and other contaminants found in tap water, the water filtration market experienced a decline of 0.2% from 2017, reaching $827 million in estimated 2018 retail sales. Market struggles can be attributed to higher ownership of dispensers built into the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  9. Marketing to Moms - US - October 2018

    "The competition among brands to get moms’ attention is fierce. Only a small share of moms say they have the money to pay for everything their kids want to do, meaning brands have to put in a lot of effort to make it to the top of moms’ list. One way brands can provide moms more value is by ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    US
  10. Better-For-You Snacking - Canada - October 2018

    "Virtually all Canadians are active snackers, enjoying snacks throughout the day as the act of snacking is seen as part of a healthy lifestyle. Canadians prioritize keeping healthy snacks on-hand and are driven to do so to satisfy cravings, no matter the time of day. Attitudes reflect that ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    October 2018
    Canada
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