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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 291
  1. Wine - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “The increasing importance of individual consumption in the retail market fuels growth in wine in China, yet, per capita volume is still low compared to top wine consuming nations, signalling the need to boost consumption frequency and foster wine drinking habits among mass ...

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  2. Sauces and Seasonings - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “In order to differentiate themselves, brands need to meet key basic criteria, especially providing healthy and safe products. To meet consumer demands for safety assurance, companies need to provide as much information as they can about ingredients and manufacturing safety and ...

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  3. Yoghurt - China - November 2013

    • Consumer Report
    • November 2013
    • China

    “The China yoghurt market has been growing rapidly over the past five years and this trend is expected to continue. There is still a considerable amount of room for development, with future growth supported by rising incomes, and the growing emphasis that Chinese consumers ...

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  4. Baby Personal Care - China - October 2013

    • Consumer Report
    • October 2013
    • China

    “Having grown up in times of modern consumerism and popular media, the Post-80s generation mums have a radically different lifestyle. These unique features demand brands and retailers to rethink the strategy of marketing to modern mums. Understanding the way that they blend the ...

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  5. Mobile Gaming - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “The mobile gaming sector is new, widespread, and growing. Non-traditional demographics have taken to mobile gaming. App store listings and gaining good reviews at app stores are critical, and game makers exploring the optimum way to monetize of their product must keep in mind ...

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  6. Spirits - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “High earners’ tendency to drink spirits during wider occasions, reflects the necessity for the high-end spirits brands to explore other occasions instead of concentrating on the gifting market. High-end baijiu brands could benefit from exploring a positioning as an indulgence ...

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  7. Men's Toiletries - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “Evolving lifestyles, changing social outlooks and cultural inspirations from the developed markets mean Chinese men are increasingly focused on their looks with a higher spending power. Brand premiumisation is one way to capitalise on the male vanity trend in China."

    Wenwen ...

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  8. Women's Body, Hand and Footcare - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “The Chinese body, hand and footcare market is the largest in the world due to population size, although it displays significant untapped potential for growth. With income levels rising across the country, the subsequent emergence of the Chinese middle class is likely to be a ...

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  9. Colour Cosmetics - China - September 2013

    • Consumer Report
    • September 2013
    • China

    “As income increases and basic life quality improves significantly, Chinese women could be expected to spend more on discretionary goods like colour cosmetics. This suggests that there is great opportunity to convert millions of non-users in the lower tier cities and rural ...

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  10. Breakfast Foods - China - August 2013

    • Consumer Report
    • August 2013
    • China

    “The breakfast market is already undergoing transformation, with the focus shifting away from merely taste-driven offerings and business opportunities lie in meeting the demand for healthy, convenient and safe breakfasts. More nutritionally balanced breakfasts which are also ...

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No. of reports 1 of 291