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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Cooking Sauces, Marinades and Spices - US - December 2014

    “Consumers – particularly that increasingly important group, Millennials – are more interested in unprocessed foods because they perceive them to be healthier and ‘higher taste’ foods for the unique flavor. Cooking sauces may be able to slow down projected declines, and marinades may be able to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  2. Beauty Retailing - Canada - December 2014

    “Beauty product and personal care shopping is fairly routine for the majority of consumers. Brick & mortar and online stores will benefit from staying in tune with their consumers’ preferences, offering promotions based on information gathered. Retailers may also want to offer incentives to ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    Canada
  3. Beer - Canada - December 2014

    “Establishing food-led drinking occasions for beer, specifically by promoting the pairing as a part of a regular meal, may be a route for beer brands to increase usage. Keeping the spotlight on everyday/regular foods will deter beer-food pairings from competing directly against wine-food pairings, ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    Canada
  4. LSR: Coffee Houses and Donut Shops - US - December 2014

    “Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  5. The Insurance Purchase Decision - Canada - December 2014

    “Moving from a product- to a solution-centred relationship is the challenge that insurance companies face as they strive to increase brand loyalty and share of customer wallet.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

    • Consolidation and how ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    Canada
  6. Small Kitchen Appliances - US - December 2014

    “Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  7. Digital and Print Magazines - US - December 2014

    “Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  8. Medicated Skincare - US - December 2014

    “Medicated skincare product sales are expected to grow steadily in the coming years. Market players can accelerate growth by delivering new product benefits, expanding into new categories, addressing the needs of consumers with chronic skin conditions, and increasing their engagement of Hispanic ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  9. Condiments and Dressings - US - December 2014

    “Positioning products as a helping hand to assist less skilled home cooks to achieve the end results they desire should find strong appeal among this group. In contrast, developing more complex products that push experienced cooks beyond their edge may appeal to those looking to expand their ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
  10. First Aid - US - December 2014

    “While the first aid market experiences steady sales, growth is limited because consumers tend to use products only when they have an injury. There are opportunities to increase ownership among growing population groups, which could help to boost sales in the coming years.”
    – Emily Krol, Health and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2014
    US
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