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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. RTD Alcoholic Beverages - US - December 2015

    "RTD (ready-to-drink) alcoholic beverages are in a time of transition, and, as such, are seeing both ups and downs. FMBs (flavored malt beverages) experienced strong volume sales growth of 57% from 2010-15, due to a Millennial consumer base with a bit of a sweet tooth, as well as to innovation ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Consumer Attitudes Towards Lunchtime Food and Drink - Canada - December 2015

    "Depending on whom one is, expectations around lunch vary. While sandwiches remain the stalwart food of choice at lunch due to their flexibility and ease of use, what consumers expect from their lunches varies based on their age, gender or ethnicity."

    - Joel Gregoire, Senior Food & Drink Analyst

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    Canada
  3. DIY - Canada - December 2015

    The DIY home renovation market in Canada is one that is growing and is projected to stay on a stable path in the coming years. Prospects for continued growth look good as the emerging generation of new DIYers, which will be heavily influenced by Millennials who are likely to become home owners in ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    Canada
  4. Auto Financing - Canada - December 2015

    “Many auto finance consumers are looking for more clarity. Increased transparency, no ‘fine-print’ clauses and clear communication are ways to increase customer satisfaction and referral business.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report discusses the following key topics:

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    Canada
  5. Attitudes towards Higher Education - US - December 2015

    "A college degree is still largely viewed as a necessity for a successful career and as a source of greater job security. However, the cost, lack of flexibility, and lengthy time commitment have some adults looking for alternatives to a traditional education."

    - Lauren Bonetto, Lifestyles & Leisure ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  6. Cooking and Pasta Sauces, Marinades - US - December 2015

    "Sales in the total cooking sauces, pasta sauces, and marinades category have been growing and are expected to continue growing. Marinades, the smallest segment, had the strongest gains and drove category growth, likely due to new launches of convenient, versatile products, as well as increasing ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  7. Communicating Through Imagery - US - December 2015

    More than 80% of Americans are communicating with others through text, email, or social media. As smartphone and tablet ownership increases, people are more likely to send abbreviated messages and lean on images to indicate tone and provide nuance. Although more than half of US adults have a ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  8. Natural and Organic Personal Care Consumer - US - December 2015

    "Natural and organic personal care brands offer a variety of options that are largely appealing, though consumers express some confusion due to the prevalence of natural claims, limited regulations, and a less than clear category definition. However, consumers are concerned about green issues, and ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  9. Hispanics and Brand Loyalty - US - December 2015

    "The foundation for brand loyalty is very clear among Hispanics; it is based mainly on functional aspects of the brand such as quality as well as affordability, dependability, and trust. When targeting Hispanics, brands also need to be aware that brand loyalty can be fragile."

    - Juan Ruiz, Director ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
  10. Wearable Technology - US - December 2015

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed wearable tech into the ...

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    US $4,395.00 (Excl.Tax)
    Consumer Report
    December 2015
    US
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