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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 65
  1. Free-from Foods - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “The free-from category’s strong sales growth in recent years now stands vulnerable to the squeeze on household incomes, as 47% of free-from buyers spend less on these products when money is tight. However, opportunities remain for premium and ‘shortcut' products to do well as ...

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  2. Marketing to Young Parents - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and ...

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  3. Beer - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”

    – Laurel Gu, Research Director, Food and Drink

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  4. European Retail Rankings - December 2017

    • Consumer Report
    • December 2017
    • Europe

    The European Retail Rankings focuses on the leading retailers in Europe and puts them in perspective. This is a report where the numbers are all important, though we also give some background information both by sector and by country. We provide a three-year record of the main ...

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  5. Suncare - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “The value increase in the suncare market is thanks to sun protection. Led by frequent usage rather than advances in innovation, shoppers are trading down to more basic sun protection to overcome extra expense. Aftersun remains a small segment with consumers unconvinced by its ...

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  6. Coffee Houses - China - December 2017

    • Consumer Report
    • December 2017
    • China

    "Consumer spending at coffee houses is in a steady growth although some consumers may be switching to quality yet more convenient and value-for-money options such as in-home drip bag coffee and freshly brewed coffee from fast food restaurants. Coffee houses may consider ...

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  7. Pets - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Increasing humanisation of pets is seeing Irish owners willing to splash out more on their pets, with year-on-year growth of pet food spending. Three quarters of pet owners see their pets as members of their family, and as such are willing to spend more to cater to their needs.”

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  8. Cooking and Pasta Sauces and Marinades - US - December 2017

    • Consumer Report
    • December 2017
    • US

    The diverse cooking sauces and marinades category, which is ideally suited to those consumers interested in food and flavor exploration, has generated stronger growth in recent years than many other center-store packaged food categories. Looking ahead, the category offers ...

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  9. Sugar Confectionery - China - December 2017

    • Consumer Report
    • December 2017
    • China

    “The sugar confectionery market has finally regained resilience in retail value, though volume sales are still in decline as more health-conscious consumers are cutting down consumption frequency or switching to adjacent categories or other snacks.Consumers’ scattered needs for ...

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  10. Loyalty in Financial Services - US - December 2017

    • Consumer Report
    • December 2017
    • US

    Loyalty is more than just a rewards program. It is not built on incentives, but on trust, something that is in relatively short supply in the financial services industry. Thinking about what consumers want and then building the tools to give it to them will go a long way toward ...

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No. of reports 1 of 65