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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 897
  1. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

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  2. Consumption Habits Of Alcoholic Drinks - China - December 2019

    • Consumer Report
    • December 2019
    • China

    “The unshakable leading position of baijiu does not mean the alcohol category has remained unchanged. The growth of Western spirits and the shift in purchase channels remind current players to stay vigilant. As the young generation become more important to the category, ...

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  3. Major Household Appliances - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "While much of the discussion around major household appliances revolves around smart technology, the reality is most remain interested in ‘the basics’. Namely, they want functional appliances, which is another way of saying that they do not break down often and ‘just work’. ...

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  4. The European Leisure Travel Industry - December 2019

    • Consumer Report
    • December 2019
    • Europe

    This report provides an overview and update about the European leisure-travel industry. In particular, the important issues impacting the sector, including political uncertainty, the Thomas Cook debacle, the sharing economy, distribution channels and destination trends, are ...

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  5. Dairy and non-dairy drinks, milk and cream – Germany – 2019

    • Consumer Report
    • December 2019
    • Germany

    Ethical credentials, sustainability measures and clearly communicated health benefits across dairy and non-dairy milk alike are needed to drive success.

    Heidi Lanschützer, Associate Director for Food & Drink Germany

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  6. Online Shopping - A Closer Look into Digital Platforms and Consumers - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Online shopping is quite consolidated in Brazil, but the frequency in which Brazilians shop online is relatively low. The categories of non-durable consumer goods, therefore, have an even greater challenge in the country’s online market. In order to make consumers shop online ...

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  7. Snack Food – Thai Consumer – 2019

    • Consumer Report
    • December 2019
    • Thailand

    The taste vs health conundrum continues to challenge snack food brands in this dynamic and competitive market.

    Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer

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  8. Digital Video - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "Canadians are keen consumers of video entertainment with most using cable/satellite pay TV, as well as on-demand streaming services and free streaming services. Free trials motivate consumers to subscribe to paid video streaming services, but at the same time, they may be ...

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  9. Pet Food – Germany – 2019

    • Consumer Report
    • December 2019
    • Germany

    Pet food brands have innovation opportunities in natural, clean label, single-protein and ancestral diet recipes as well as functional benefits for older pets.

    Heidi Lanschützer, Associate Director for Food & Drink Germany

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  10. Busy Lifestyles - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Brazilians have an intense routine, and as a consequence have little time to take care of their physical and mental wellbeing. The lack of physical activity, in addition to opting for practical instead of healthy food and working extra hours, makes them feel stressed, anxious ...

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No. of reports 1 of 897