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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Car Usage Habits - China - September 2019

    “Current car owners are mainly driving for in-city occasions. Female car owners’ annual mileage is higher than males due to more frequent usage for family responsibilities. As a result, safety functions have become car owners’ priority for future cars. They also have a strong desire for automatic ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  2. Marketing to Outdoor Lovers - China - September 2019

    “The outdoor market in China is a new emerging market, although outdoor activities have been popular for years thanks to consumers’ increasing incomes and willingness to participate. Outdoor lovers, especially when seeking professional guidance, find it difficult to make choices. It is essential ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    September 2019
    China
  3. Facial Skincare - China - August 2019

    “The usage rate of basic facial skincare products has increased compared to 2017, with more uptrends seen in facial cleanser and suncare products. Although they are not high-priced products like serums, premiumisation opportunities exist for facial cleanser by offering more advanced benefits like ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  4. Chocolate Confectionery – Indian Consumer – 2019

    Balance portfolios with healthy functional chocolate and indulgent flavours. Explore more consumption occasions, like snacking and dessert.

    Natasha Kumar, Food & Drink Analyst - India

    EXECUTIVE SUMMARY

    KEY TRENDS

    • Key drivers
    • Global trends and how they are playing out in India

    CONSUMER INSIGHTS

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    £1,950.29 (Excl.Tax)
    Consumer Report
    August 2019
    India
  5. Innovative Retailing - China - August 2019

    “The application of technology in retail can only prosper when consumers’ needs are kept in mind. Consumers crave entertaining and exciting experiences and want to make their purchasing decisions as convenient as possible. Pop-up stores are an effective tool to strengthen companies’ sales and ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  6. Themed Travelling - China - August 2019

    “With consumers motivated by personal hobbies to try themed travel, customisation is part of the ‘DNA’ of this product. This means well-design themed travel can serve as an ingredient for customised travel on one hand, but it is difficult for themed travel to enjoy economy of scale on the other ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  7. Yogurt - China - August 2019

    “Generally speaking, consumers in China regard yogurt more as a functional food. Although ambient yogurt is growing faster, it faces the dilemma of finding a suitable positioning, as consumers will realise its limitations in terms of functionality; as for chilled yogurt, to distinguish from ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  8. Sunscreen Products - China - August 2019

    “The market is experiencing fast growth and consumers are becoming savvier and their needs are evolving from high-index SPF/PA to strong protection results delivered by advanced technology and ingredients. Future opportunity lies in meeting consumers’ trade-up demand for safer products boasting ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  9. Consumer Spending Priorities - China - August 2019

    “Although the majority are still in a good financial situation, uncertainties in the economy have rung alarm bells. Consumers have become more conservative in their financial outlook, and savings sentiment has also gone up. Instead of being blindly driven by promotions, more consumers are now ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
  10. Bodycare - China - August 2019

    “Bodycare is less likely to be considered as essential when compared to other beauty and personal care categories, therefore this market relies on product innovations to draw consumer attention and drive trial and usage. Incorporating added benefits, ingredients or formats that are typically seen ...

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    £3,486.28 (Excl.Tax)
    Consumer Report
    August 2019
    China
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