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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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  1. Outbound Travel - China - February 2018

    “As the majority of consumers now undertake outbound travel, future growth will be driven by increasing visit frequency. Beyond the common selling points such as natural scenery and cultural attractions, local food could be next thing used to grab consumers’ stomach'.”

    – Yihe Huang, Research Analyst

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  2. Beauty Retailing - China - February 2018

    “Providing personalised designed products is perceived as an upcoming trend, and is especially an area needing most attention in bricks-and-mortar stores. This approach can help to win back lapsed offline buyers and differentiate from online offerings. Online channels should explore beyond price ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  3. Plant Protein Drinks - China - February 2018

    “The plant protein drinks industry needs to reinforce its image as a tasty drink with nutritional benefits to compete with other beverages including dairy drinks. In addition, launching more flavoured variants and introducing new ingredients such as cashew could help to boost appeal and increase ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    February 2018
    China
  4. Fast Casual Restaurants - China - January 2018

    “Although growing dramatically, China’s fast causal market is still in a stage of infancy. Existing fast casual brands should focus on workday lunch as well as explore other occasions, especially workday dinner and late-night meal. There is also opportunity in the market for more Chinese-style ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  5. Consumer Attitudes towards Housing Needs - China - January 2018

    “Young adults in China, eg post 90s, show a more welcoming attitude towards renting. However, that is because they are willing to spend more of their income in improving living quality when they are tenants. They still hold a strong mind-set at owning a property of their own. To attract them, ...

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    US $2,693.85 (Excl.Tax)
    Consumer Report
    January 2018
    China
  6. Consumer Snacking Trends - China - January 2018

    “Despite the increasing propensity to be health conscious among today’s consumers, as high as 80% of people still say snacking makes them happy rather than guilty, suggesting snacking innovation isn’t just about healthy-driven, better-for-you products. There is a true demand for real indulgence, ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  7. Haircare - China - January 2018

    “The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  8. Marketing to Pet Owners - China - January 2018

    “The pet industry will continue on an upward trajectory, especially related to cat ownership. This is because people want to fill the emotional void in their lives (eg parenthood) without completely changing their lifestyles. As pet owners value animals’ companionship a lot, marketing ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  9. Festival Shopping - China - January 2018

    “Festivals are reshaping consumers’ spending patterns, especially online shopping festivals. Greater spending power and choice are driving individualisation among consumers and the need for innovation by retailers and brands. Demand for better quality experiences is also driving the convergence of ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    January 2018
    China
  10. Marketing to Young Parents - China - December 2017

    “Chinese mums and dads have a higher tendency to share household responsibilities and a willingness to encourage independence in their children (and themselves) than previous generations have. Educational high-tech tools (eg language learning and financial management) and taking care of pets are ...

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    US $3,990.00 (Excl.Tax)
    Consumer Report
    December 2017
    China
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