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Consumer Research Reports: In-depth Market Analysis & Consumer Trends

To get access to critical analysis, studies and recommendations across a range of categories and consumer markets around the world, we provide you with business-critical information through our detailed consumer reports. 

Each consumer report offers the primary research and in-depth data found in our market data reports alongside expert insights, trend analysis and market forecasting to give you the decision-making information and competitive analysis you need. 

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No. of reports 1 of 554
  1. Attitudes towards Prestige BPC Products - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Scientific factors including ‘developed by experienced researchers’ and ‘uses advanced processing technique’ are the top features linked with a prestige brand image, which implies that brands need to focus on developing better products instead of allocating their budgets on ...

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  2. Plant-based Diets - China - April 2020

    • Consumer Report
    • April 2020
    • China

    “Plant-based food and beverages can further harness consumers’ positive perceptions of their cleanness and freshness through bold on-packaging claims. The urge to improve health and wellness during varied occasions, along with the curiosity for mouth-watering innovation, ...

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  3. Social Media Influence – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

    Nidhi Sinha, Head of Content - India Consumer

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  4. Digital trends - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Observed in Q1 2020, the biggest ownership growth is in gaming console. In specifics, post 1990s and post 1970s are the top two generations driving this increase. Commercial 5G users are not ready. A result from the disruptive COVID-19 outbreak, consumers have been delaying ...

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  5. Auto Market Beat - Q1 - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “With the rough start and overall sales being impacted by the outbreak in the first quarter of 2020, how to show an outstanding performance in the following quarters becomes a common question for brands. From the perspective of product development, Toyota, BMW and Mercedes-Benz ...

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  6. Oral Care - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Over half of consumers are keen on using gum caring and anti-sensitivity toothpastes even if they haven’t experienced related dental problems. This makes the idea of prevention over treatment solid and could be expanded into other functions, such as whitening, preventing ...

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  7. Salty Snacks – Indian Consumer – 2020

    • Consumer Report
    • March 2020
    • India

    The salty snack category is highly competitive and requires innovation that balances taste with better-for-you options.

    Natasha Kumar, Food & Drink Analyst - India

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  8. Clean Beauty - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Though gathering positive attitudes from consumers, further growth of clean beauty is likely to be hindered due to low awareness in China market and consumers’ cognitive ambiguity. This calls for brands’ efforts on consumer education on its differentiation from current ...

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  9. Athleisure Brands - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Athleisure has been popular for the past five years, and there is no sign of it falling out of favour. Although leading athleisure brands have seen an economic hit during the recent coronavirus outbreak, the negative impact is likely to be temporary as Chinese urbanites are ...

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  10. Attitudes towards Sustainable Packaging - China - March 2020

    • Consumer Report
    • March 2020
    • China

    “Eco-consciousness is rising quickly through regulatory efforts and media communications. Chinese consumers are starting to take waste problems seriously, hidden behind the boom of fast fashion, online shopping and delivery services. Instead of pushing the problems to the ...

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No. of reports 1 of 554